Social Media for Sports: Live Webcast
Monitor your brand | Engage your fans | Generate online revenue
07.30.2009 – Live Webcast: Thursday August 6, 2009
12:00pm PT | 1:00pm MT | 2:00pm CT | 3:00pm ET
Register here http://bit.ly/gz4t1
Social media is a phenomenon today. More than just a hot topic, it is replacing traditional media at unexpected paces. The adoption rate is getting everyone's attention and businesses are just beginning to learn and harness the power and potential social media offers.
In this exclusive webcast, zu social media consultant Trevor Turnbull will explain how the strategic use of social media tools in professional sports can boost your brand, expand your marketing reach, engage your fan base and create new sources of online revenue.
Mike Petrie, Director of Community and Media Relations for the CFL's Calgary Stampeders, will reveal how the team bolstered sponsorship opportunities and garnered international brand recognition by implementing a social media strategy into its marketing mix.
Special guest speaker Kathleen Hessert, President of Sports Media Challenge, will join the panel to demonstrate why social media is critical for sports teams to embrace; how they can implement social media tools to build relationships and monitor conversations; and share her success stories as an international social media consultant who's clients have included Shaquille O'Neal, Danica Patrick, The PGA of America, and others.
Learn about social media trends and statistics in the sports industry and how you can implement tools to control the conversation online, engage your fans and open new sources of online revenue.
Keynote Speaker: Trevor Turnbull, Account Executive, zu
Guest Speaker: Mike Petrie, Director Communications, Calgary Stampeders CFL
Special Guest Speaker: Kathleen Hessert, President, Sports Media Challenge
Moderator: Harley Rivet, Director Accounts & Marketing, zu
This exclusive webcast is complimentary.
Register here http://bit.ly/gz4t1 or contactus@zu.com or visit our website at zu.com
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- Learn how social media can help teams engage with fans and open new sources of online revenue
- This presentation will provide real world success stories that show why every sports property and brand should be implementing a social media strategy
- Lean what tools you can use immediately to enhance your communications strategy
- International social media consultant Kathleen Hessert will share her unique solution that monitors your brand reputation online
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