Auction Direct at JD Power Internet Roundtable Panel
Eric Miltsch joins discussion panel with other industry thought leaders.
08.08.2009 – Auction Direct USA Used Vehicle Superstore will participate in the 2009 J.D. Power and Associates Automotive Internet Roundtable. J.D. Power assembles automotive industry experts and thought leaders to explore how current Internet solutions can help improve dealership performance.
The hot topic of discussion at this year's Roundtable is the effective use of Social Networking sites and Social Media strategies within the retail automotive segment.
Eric Miltsch, IT | Internet Director at Auction Direct USA, will be a panel member discussing the success behind Auction Direct's social media elements. Other distinguished automotive and online professionals on the panel will be:
Jared Hamilton, CEO and Founder, Drivingsales.com (@drivingsales)
Tom Chisholm, Midwest Sales Director, Facebook
Ralph Paglia, Director of Digital Marketing, ADP Dealers and (@ralphpaglia)
Janet Eden-Harris, VP Marketing, Web Intelligence division of J.D. Power
Christopher Barger, Director, Global Social Media, General Motors
"Today's online networks represent incredible opportunities to communicate and connect with new and existing customers in ways never used before in this segment," said Miltsch. "Our industry, now more than ever, needs to leverage these concepts to build trust and truly help the consumer if used correctly."
Mary Butler, Senior Content Strategist in the New York office of Razorfish and editor of headlightblog.com, is this year's panel moderator. She will lead the discussion topics about dealers who currently use social networking sites effectively, what the new opportunities may consist of and the advantage of creating relationships with other dealers.
The 2009 Internet Roundtable will be held at the Red Rock Resort and Spa, in Las Vegas, Oct. 14-16.
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- News Facts
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- A direct correlation exists between top financial performance and deep social media engagement.
- Best methods of engagement: interactions, instigate discussions and responding to conversations.
- Highest engaged brands increases revenue 18% over last year.
- Lowest engaged brands saw revenues decrease 6% over last year.
- Top three engaged automotive companies: Toyota, Ferrari and Honda.
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- JD Power, automotive, used cars, auction direct, razorfish, Eric Miltsch, Mary Butler, social networking, social media, comunications strategies
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