Metzger Associates Strengthens Client Roster With IdeaWork Studios

Interactive agency taps Metzger for media relations support

08.11.2009 – BOULDER, Colo. - IdeaWork Studios, a leading interactive marketing and design firm based in Las Vegas, Nev., and Santa Barbara, Calif., has hired Metzger Associates to handle its public relations outreach.

“IdeaWork has a history of innovation and is always willing to try new things in order to create the most unique and original campaigns for its clients,” said John Metzger, CEO and founder of Metzger Associates. “At Metzger Associates we believe public relations campaigns must apply that same strategic pioneering and not be afraid to push the envelope. We’re excited to be working with IdeaWork and to create an original campaign that will highlight IdeaWork’s cutting-edge work.”

IdeaWork has made a name for itself in the nightlife, gaming and hospitality industries, creating one-of-a-kind interactive campaigns and Web sites for clients such as Harrah’s Casino, Hard Rock Hotel and Casino, Cirque du Soleil and others. Founded nearly 10 years ago by Jay Schwartz, IdeaWork focuses on national branding, marketing, creative and multimedia campaigns.

“IdeaWork focuses on driving results for our clients and Metzger Associates does the same for their clients,” said Jay Schwartz of IdeaWork. “We look forward to working with Metzger Associates as they create an integrated media relations campaign and work to promote the IdeaWork brand in key targets nationwide.”

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News Facts

IdeaWork Studios, interactive marketing and design firm has hired Metzger Associates
IdeaWork, based in Las Vegas and Santa Barbara Calif., has made a name for itself in the nightlife, gaming and hospitality industries
â€œIdeaWork focuses on driving results for our clients and Metzger Associates does the same for their clientsâ€
IdeaWork focuses on national branding, marketing, creative and multimedia campaigns.

Resource Links: IdeaWork; MA Blog; Metzger Associates

Tags: Metzger Associates, Public Relations, IdeaWork

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