PitchEngine Surpasses 10,000 Brands Today
Corporate Communicators Turning to New Social PR Platform in Numbers
08.20.2009 – PitchEngine, a new social platform that enables PR to effectively package stories featuring social content to better collaborate with journalists, bloggers and influencers worldwide surpassed the 10,000 brand mark Thursday.
Less than a year out of beta, PitchEngine's unique social PR platform has garnered the attention of major corporations, small brands and PR agencies from around the globe. The company's first product, which enables users to easily create and share Social Media Releases (SMRs), has generated more than 25,000 releases to date.
"Before PitchEngine, SMRs were experiencing a relatively slow adoption. People didn't have an easy solution for creating them and the options that existed were expensive and more like traditional releases with photos," said the company's founder, Jason Kintzler.
"We believe the future of public relations requires more than the top-down, journalist-to-news outlet model provides. Using social media, brands are cultivating and "owning" their audiences who require a different approach. AP-style word docs aren't going to get it done by themselves anymore. It's time for good, captivating content and we're going to empower communicators to create it," said Kintzler.
In the past few months, PitchEngine has been the platform for some innovative PR techniques.
"Working with PitchEngine helped us set a new benchmark for content delivery and journalist engagement. By leveraging PitchEngine's content hosting capabilities we were able to increase our media relations 10 fold, resulting in multimedia coverage across the globe in press, broadcast and online. It has revolutionised the way we do media relations," said James Poulter, Ogilvy Public Relations Worldwide.
"Some of the best case studies come form smaller brands looking to social media for leverage with consumers. Those have been some of the best success stories," said Kintzler.
PitchEngine, which recently launched in Asia and began offering translation services in 12 languages, plans to roll out a laundry list of new features and products beginning this Fall.
"We're on the verge of some major new product announcements and offerings based on feedback from our users from the past few months. We've already created a buzz in the industry, what's next will solidify our place here," said Kintzler.
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- PitchEngine surpasses 10,000 brand mark
- PitchEngine has been out of beta testing for 10 months
- The company's first product, the Social Media Release, has generated more than 25,000 releases to date
- PitchEngine recently launched in Asia and began offering translation services
- PitchEngine plans to roll out a laundry list of new features and products beginning this Fall
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