GEICO
Social Media Release
New GEICOteendriving.com portal features YouTube videos, Facebook Cause page and blogs for teens
09.17.2009 – WASHINGTON, D.C., 2009 – GEICO is launching its new GEICOteendriving.com portal, filled with safe driving messages through a YouTube channel, Facebook Cause page and blog entries.
Several YouTube “celebrities” have contributed their videos for a series of safe driving spots throughout the summer, including:
• NDTitanLady
• TayZonday
• Household Hacker
Teens can post their comments on the site and can also add their own safe driving videos.
Teens will appreciate the teen driving Cause Facebook page GEICO created where they’re encouraged to join the Cause of keeping their friends safe. They can publish the cause on their individual Facebook pages.
If you’re a blogger, take note: the GEICO Teen Driving blog is ready for new posts and interactive discussions.
GEICO says to look for its parent-teen contract for families to customize around their own driving expectations. It’s unique because parents are also accountable for their driving behaviors.
If you’re getting ready to get your driving permit, GEICOteendriving.com will help you get started with state licensing laws.
GEICO’s involvement in teen driving isn’t limited to online media; the company’s grassroots Speakers Bureau is active in schools across the country. GEICO associates regularly speak to teens and the new portal will allow them to reach teens using several social networking platforms.
“Teens are an important audience for us to reach,” said GEICO assistant vice president, Janice Minshall. “It’s important to break through to new drivers early to have the most impact on their driving behavior later on.”
All of GEICO’s safety materials—including brochures, tip sheets and DVDs—are available online to download and print. Free hard copies can be ordered at the site. The GEICO Educational Foundation, created to promote traffic and highway safety, funds GEICO’s national teen safe driving campaign to help teen drivers become safe drivers.
For information on GEICO’s teen safe driving program, visit www.geicoteendriving.com.
GEICO (Government Employees Insurance Company) – as part of Berkshire Hathaway – is the third-largest private passenger auto insurer in the United States*. GEICO provides auto insurance coverage for 9 million policyholders and insures more than 16 million vehicles.
*A.M. Best 2008 market share data
- Twitter Pitch
- Teen drivers: The new geicoteendriving.com portal is educational and fun with YouTube videos, Facebook and a blog.
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- News Facts
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- GEICO is launching the www.geicoteendriving.com portal to help teens become safer drivers.
- GEICO talks to teens now through YouTube, Facebook and blogs.
- Teenagers 16 – 19 years old have the highest crash rate of any age group.
- GEICO’s national Speakers Bureau talks to teens, parents, and educators about the importance of safe driving.
- Free class materials are available at no cost from the Website or to download and print individually.
- Resource Links
- GEICO
- GEICO Teen Driving Blog
- GEICO Teen Driving Cause Facebook page
- GEICOteendrivers YouTube page
- Tags
- Safety, GEICO, teens, parents, teen safety, driving, license, YouTube, Facebook, blog, graduated driver licensing
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