09.24.2009 – NextWave Performance, a Denver-based start-up company developing the next generation in organizational and managerial reporting, has announced it will launch its unique web-based SaaS platform with the help of Metzger Associates.
Bringing to bear its creative and innovative approach to traditional and social media, media monitoring and nearly two-decades of experience providing communications and capital strategies to entrepreneurial companies across the country, Metzger Associates will assist NextWave Performance as it brings its new product, NextWave360, to market.
NextWave360 prioritizes the interconnected relationships and impact of project and personnel management by syncing up metric reporting and process improvement in an efficient, integrated and cost-effective way.
“In today’s competitive economic climate, corporate and executive management at mid- to large-sized companies need a management tool that links business goals, metrics and objectives,” explained John Metzger, founder and CEO of Metzger Associates.
“NextWave’s platform is the first of its kind to go beyond basic project management to offer a business performance platform that allows executives and corporate management to see how and where a project is going and how the process impacts a company’s long-term business goals,” he added.
Kevin Smith, founder of NextWave Performance, said that he chose Metzger Associates for its “deep understanding of not only public relations, but also for the team’s creative approach to the bigger picture and to communications strategies that help my business grow and grow smart.”
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Boulder-based Metzger Associates is the Rocky Mountain region’s premier integrated strategic communications firm. Since 1991, Metzger Associates’ new media methodology, capital strategies and keen focus on clients’ business goals have created value for innovative growth companies ranging from the Fortune 500 to venture-backed startups. Metzger Associates has one of the nation’s top track records in developing award-winning communications strategies – gaining the right exposure for clients at the right time. For more information, please visit www.metzger.com.
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