10.11.2009 – Business901 has a new 4-week Lean your Marketing thru Referral session starting October 25th. This program creates a step-by-step, documented Lean Referral System based on your specific target market. Develop marketing tools, letters, and offers that will help you generate a precise strategy for making referrals a core new weapon. The participants can use the templates to determine areas to differentiate their product, better define their ideal client and use present technology to accelerate the process.
The uniqueness of this program is that it takes the best Referral Marketing System developed by Duct Tape Marketing author John Jantsch and combines it with an authorized Duct Tape Marketing Coach and Lean Six Sigma Black Belt Joe Dager. The principles are outlined in a 7-step process that will communicate the basic understanding on how to apply the Referral Flood program as part of a Lean Marketing Process. It offers several tips and tricks that will immediately jump-start a referral marketing program," says Dager. He adds, "The Lean Marketing aspect adds the value of concentrating on your customers needs and the benefits they receive. Ultimately what you are after is not a bunch of cold referrals but targeted referrals."
The development of a system that will provide consistent long-term growth may be the single most important factor for your business. When asked most companies will agree that most of their business comes from referrals, as much as 50%. This 4 week program provides valuable material for developing a referral system and is implemented with a DTM coach by your side.
Week by week schedule:
Week 1 - Referral Assessment, Introduction, goal setting and action plan for the program.
Week 2 - Define Target Referral Market and Ideal referral candidates.
Week 3 - Create core referral message, offer and referral education system.
Week 4 - Create referral marketing tools and follow-up system and implementation action steps.
The Duct Tape Marketing Referral system allows you to create and build your very own marketing system complimented by a coaching system that has proven effective with small businesses for over 20 years. The system is perfect for those who already own a business, but want to make it soar. This system will help you build a proven referral marketing system. “The uniqueness is that I will actually work with you, installing and implementing a repeatable and measurable process. It is not about software, the book or even the plan, it’s about the process that you leave behind.” says Dager.
About Joe Dager: Joe, the owner of Business901 is a Duct Tape Marketing coach and a Lean Six Sigma Black Belt. Business901 is a progressive company providing direction in areas such as Lean Six Sigma marketing and organized referral marketing. Joe provides practical, information-rich, immediately applicable direction that can have immediate impacts on the success of small and mid-sized businesses. His experience includes numerous start-ups, several turnarounds in variety of industries to include manufacturing, retail, and professional services to include marketing.
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Business901 is a progressive coaching company providing no-nonsense direction in areas such as target marketing and organized referral marketing. We provide practical, information-rich, immediately applicable direction that profoundly impacts the success of small and mid-sized businesses.
Joe has designed his services and his product offerings so that they are implementable systems that work in the real, not enough time, not enough people world we operate in. We provide tools that simplify the marketing process, not complicate it. A system provides a clear line of sight and enables others to reproduce these efforts. A system, simply stated, makes for success. It does not complicate your life, it will make it easier. Our processes...
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