From Concept to Consumer: How to Turn Ideas into Money
In New Book, Entrepreneur/Inventor Shows You How to Take Ideas to Market
10.13.2009 – Solana Beach, Calif. -- A great idea is the easiest -- and smallest -- part of the enormous effort required to take a consumer product to market successfully, according to Phil Baker, a long-time technology-product developer.
Baker is the author of the new book, “From Concept to Consumer: How to Turn Ideas into Money,” (2009, Financial Times Press, $24.99), in which he walks his readers through the process of product development and explains the crucial links among aspects like design, engineering, testing, legal, manufacturing, marketing, and distribution.
“It’s all based on what I’ve seen and experienced during my three-decade career,” Baker says of the book. “I share my know-how and explain what’s really involved in transforming a clever concept into a financially successful product that people will want to buy.”
Baker can point to 30 patents, several industry awards, and many development projects at consumer-electronics companies like Apple, Polaroid, and Seiko to back up his practical advice. Not only did he work at big companies, Baker was an entrepreneur, too. He co-founded Think Outside, a San Diego-area company that invented and manufactured the most popular accessory ever -- the Stowaway folding keyboard -- for Palm Pilots and similar personal digital assistants.
After selling his company, Baker became a business and product-development consultant, the technology columnist for the San Diego Daily Transcript, and a technology commentator on KOGO-AM.
“I wrote the book because I could find no other that provided the practical experience that people need,” Baker says. “The response has been terrific -- from individuals with an idea who want to know what to do next, to large companies looking for faster ways of bringing their products to market using Asian resources. The book is also being used in several graduate business classes.”
Baker holds a master’s degree in engineering from Yale, an MBA from Northeastern University, and a bachelor’s in physics from Worcester Polytechnic Institute (WPI). He is a 2005 recipient of WPI’s Robert H. Goddard Alumni Award for Outstanding Professional Achievement, and was named a San Diego Ernst & Young Entrepreneur of the Year for Consumer Products in 2001. He and his wife live in Solana Beach, Calif.
“From Concept to Consumer” is available from Barnes and Noble, both online and in bookstores, and from Amazon in both hardcover and Kindle electronic versions.
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- Got a perfect idea for a tech product? Phil Baker's 'From Concept to Consumer' shows you how to take it to market.
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- Got a great idea for a product? This book shows you how to take it to market.
- Optimize you product development process. Make everything work together seamlessly: from planning and engineering through distribution and marketing.
- Get breakthrough industrial design without overpaying for it. Deliver products that create an emotional bond with your customer.
- Time product delivery for maximum competitive advantage. Make sure you don’t reach your market too late, or too early, either.
- Leverage Asian manufacturing without falling victim to its pitfalls. Coordinate even the most complex worldwide product-delivery programs.
- Resource Links
- From Concept to Consumer, Phil Baker's Blog
- FT Press: From Concept to Consumer
- Martell Communications
- Phil Baker's Website
- San Diego Daily Transcript Technology Column
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- entrepreneurs, inventors, consumer electronics, product developers, Think Outside, Stowaway keyboard, FT Press, San Diego Daily Transcript, Phil Baker
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