DEIRDRE BREAKENRIDGE KEYNOTES PUBLIC RELATIONS INSTITUTE OF AUSTRALIA NATIONAL CONFERENCE
Public Relations Professionals Gather to Discuss PR in a Changing Climate
10.22.2009 – Totowa, NJ – On October 26th and 27th, Deirdre Breakenridge, co-author of Putting the Public Back in Public Relations and president of PFS Marketwyse, will be the featured keynote speaker at the Public Relations Institute of Australia National Conference taking place at The Sofitel in Brisbane, Queensland.
On the 26th, Deirdre will participate in a keynote roundtable discussing public relations as a driver of economic growth and regeneration with Christian J. Schultz, Head of Communications, Mattel Europe, Scott Goodstein, Former External Online Director, Obama for America, and Gregg Amies, General Manager, Media Monitors.
On the 27th, Breakenridge will Keynote on the topic of public relations and how new strategies and technologies are reinventing industry dynamics. From the rise of consumer brand participation and the sociology of the internet to monitoring and measurement, Breakenridge will speak on PR professionals’ new roles and responsibilities in the digital age.
“There are many exciting changes and challenges facing the PR industry as PR 2.0 and Social Media create a new hybrid of PR professionals.” said Breakenridge.
The PRIA National Conference will explore the practice of public relations and communication in new and challenging environments. This event will provide both practical case study analysis and visionary insight to allow communicators to get to grips with public relations in changing climates.
For more information on this event, visit:
http://www.acevents.com.au/pria2009/
About Deirdre Breakenridge
Deirdre Breakenridge is President of PFS Marketwyse, a marketing communications agency in the New York City Metro Area. Breakenridge blogs at PR 2.0 Strategies and is also a frequent contributor to PR industry publications. Putting the Public Back in Public Relations is the fourth book that Breakenridge has authored. Her previous book, PR 2.0: New Media, New Tools, New Audiences , also published by FT Press, was released in 2008. Breakenridge’s earlier works, The New PR Toolkit: Strategies for Successful Media Relations and Cyberbranding: Brand Building in the Digital Economy, were published by Prentice Hall, in February 2003 and May of 2001.
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