NewspaperDirect Launches PressReader for iPhone and BlackBerry

PressReader lets millions of iPhone and BlackBerry users download and read from among more than 1,300 full-content digital replicas of their favorite newspapers and magazines, even when offline.

11.10.2009 – MONACO--(Monaco Media Forum 2009): NewspaperDirect Inc., the world leader in multi-channel newspaper and magazine content distribution and monetization, has launched iPhone and BlackBerry versions of its popular PressReader application. The move significantly expands the audience of full-content newspapers and magazines for NewspaperDirect's publishing partners, and lets millions of owners of the two most popular smartphones download their favorite daily read from a selection of more than 1,300 newspapers and magazines available on PressDisplay.com, the world's biggest online newspaper kiosk. The new PressReader applications are free, and are available for immediate download from Apple's iTunes App Store and RIM's BlackBerry App World.

For more details about today's PressReader for iPhone announcement, see here; and for the PressReader for BlackBerry announcement, see here.

PressReader is the easiest way to view offline the hundreds of publications available on PressDisplay.com, in a convenient, portable format. PressReader presents publications as full-content digital replicas in their original layout. Every article, advertisement, crossword puzzle and cartoon is presented in its original context in the paper, with the ability to instantly zoom in on any element. PressReader offers rich-graphics or text-only viewing options, an interactive table of contents, cross-title searching, sharing of articles, and live, clickable elements such as URLs, telephone numbers, email addresses and hyperlinks to other articles.

PressReader has been completely optimized for both iPhone and Blackberry, enabling users to flip through pages just as they would browse a real newspaper, and then zoom in to view any article or photograph in stunning clarity. PressReader lets news fans:
* Enjoy intuitive navigation, including zoom and pan
* View full graphics or easy-to-read text views
* Access on-demand audio
* Search across newspaper titles
* Jump to next page using article hyperlinks

"While other news applications offer limited website access or a reduced version of the publisher's content, PressReader delivers the publication in its original layout with all of the content from its print edition, including advertising," said Alex Kroogman, CEO of NewspaperDirect. "As the mobile and handheld market evolves, we plan to offer PressReader on additional, new smartphones, e-readers or tablets, as they are announced. This includes the highly anticipated Apple tablet."

The availability of PressReader on iPhone and BlackBerry is welcome news for thousands of NewspaperDirect customers with these smartphones, who have been reading their favorite publications on PressDisplay.com via mobile browsers. They are eagerly anticipating the launch of PressReader for the latest smartphones because it provides a newspaper-on-the-go experience, even without access to cell or WiFi connection.

PressDisplay.com subscribers can download any of the growing list of prestigious international and national titles available with their PressDisplay.com account, wherever they are, including: The Washington Post, New York Post, Globe and Mail, National Post, The Guardian, Daily Mail, International Herald Tribune, The Australian, Gazeta Wyborcza, Corriere della Sera, Bangkok Post, and Kommersant, to name just a few.

PressReader's unique mobile content presentation technology is also an integral part of NewspaperDirect's SmartEdition ePaper platform enabling publishers to offer customized PressReader applications for their privately labelled e-editions.

PressDisplay.com is popular with consumers who want access to multiple news sources, and corporate customers who need to monitor printed media for business-critical news. With more than 1,300 full-content digital replicas of newspapers and magazines from 90 countries in 42 languages, it has also become the standard in over 2,500 libraries around the world. PressDisplay.com and PressReader have already been optimized for Windows PCs, Macs, other smart phones and handheld e-reading devices.

About NewspaperDirect Inc.
NewspaperDirect delivers the world's newspapers and magazines to millions of readers the way they want to receive them -- in print, online, or on their mobile device or e-reader -- wherever they live, travel, work or play. With the most innovative digital publishing technology in the industry and the only no-operational-cost business model, NewspaperDirect is recognized as the world leader in multi-channel content distribution and monetization, and is the chosen partner of more than 1,300 publishers from 90 countries.

Optimized for PCs, Macs, Smartphones, iPhone, iPod Touch, BlackBerry and various popular e-readers, NewspaperDirect's flagship products (PressDisplay.com and PressReader) go beyond the traditional RSS or text-based formats of other digital editions and deliver full-content publications that are compliant with international audit bureau requirements. PressDisplay.com also enhances the reading experience with powerful features such as cross-title search, monitoring, article ranking, bookmarks, instant translation, on-demand audio and social features that allow readers to comment on content and the quality of reporting, share articles, and interact with other readers.

SmartEdition, powered by PressDisplay technology, offers publishers a fully customizable digital edition platform with powerful and proprietary back office reporting and analysis tools (Reading Map, Ad Value Map) that help them optimally manage their content and advertisers. NewspaperDirect provides full hosting, payment acceptance, customer service management and technical support.

Media resources
NewspaperDirect website
PressDisplay website
PressReader information
PressDisplay blog
On Facebook
On Twitter: @pressdisplay

Media contact:
Tim Cox, ZingPR, tim@zingpr.com, +1-650-369-7784

PressDisplay.com, PressReader and SmartEdition are trademarks or registered trademarks of NewspaperDirect Inc. All other trademarks and registered trademarks belong to their respective owners.

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News Facts

NewspaperDirect launches PressReader for iPhone and BlackBerry
The move significantly expands the audience of full-content newspapers and magazines for NewspaperDirect's publishing partners, and lets millions of owners of the two most popular smartphones download their favorite daily read from a selection of more than 1,300 newspapers and magazines available on PressDisplay.com
PressReader has been completely optimized for both iPhone and Blackberry, enabling users to flip through pages just as they would browse a real newspaper, and then zoom in to view any article or photograph in stunning clarity.
PressReader is the easiest way to view offline the hundreds of publications available on PressDisplay.com, in a convenient, portable format. PressReader presents publications as full-content digital replicas in their original layout. Every article, advertisement, crossword puzzle and cartoon is presented in its original context in the paper, with the ability to instantly zoom in on any element.
"While other news applications offer limited website access or a reduced version of the publisher's content, PressReader delivers the publication in its original layout with all of the content from its print edition, including advertising," said Alex Kroogman, CEO of NewspaperDirect. "As the mobile and handheld market evolves, we plan to offer PressReader on additional, new smartphones, e-readers or tablets, as they are announced. This includes the highly anticipated Apple tablet."