"Food Fete Delivered" Goes Where A Growing Number of Food Writers Aren't
Food Editors Attend Fewer Trade Shows, But Still Want New Product Samples
12.03.2009 – PORTLAND, Ore. -- As media conglomerates continue experiencing financial woes, the fallout includes slashed travel budgets, which means editors are taking fewer out-of-town trips to attend industry trade shows to cover new products.
For consumer brands and their PR agencies pursuing media exposure to support product launches, that can mean putting more resources toward sending review samples to a growing number of writers and bloggers unable to attend the trade shows where companies are exhibiting.
Food Fete, which for five years has produced invitation-only media events showcasing new food and beverage products, is addressing this trend with a new product sampling service for food, beverage and kitchenware products called “Food Fete Delivered."
“A recent Food Fete survey of around 100 food writers and bloggers showed that 56% attend 0-3 trade shows per year," said Jeff Davis, Food Fete founder and producer. "Eighty-one percent only attend trade shows that are near them geographically, with 67% of those citing budgetary constraints as the reason why.”
When asked if they would like to receive new product samples exhibited at shows they are unable to attend, more than 80% of those surveyed said yes, according to Davis, signaling an opportunity for a service like Food Fete Delivered to get new product samples into food writers’ hands.
Food Fete Delivered is a single shipment of 5-10 new products that Food Fete packs and ships to approximately 100 top food editors and bloggers interested in new products. Companies pay $1,200 per-product to be included in the Food Fete-branded shipment, which in most cases is more cost-effective than companies or their agencies can do it themselves.
On the list to receive Food Fete Delivered are top food writers and bloggers from major magazines and newspapers, many of whom have previously attended Food Fete media events and know and trust Food Fete for delivering trend-setting new products. The list, however, also includes writers and bloggers who may have never attended a Food Fete event.
The debut Food Fete Delivered shipment is slated for early January 2010, with additional shipments scheduled to coincide with some of the larger industry food and beverage trade shows in 2010. Seasonal and thematic Food Fete Delivered shipments are also in the works, according to Davis. Presently, Food Fete Delivered will not include perishable or alcoholic products, and will only ship chocolate in the cooler months.
To avoid shipping costly press kits and printed materials, Food Fete is creating a dedicated website where media can access detailed product information, photos, videos and other online PR assets. Over time, Food Fete believes this website will become a valuable media resource of new food and beverage products.
"Food Fete Delivered is not meant to replace our live media events, which are extremely valuable for showing off new products and helping build personal media relationships," Davis said. "Having worked with hundreds of food and beverage companies over the past five years, we're reaching out to companies that may or may not ever participate in our events, but still need a way to get their new products into the media's hands for potential review."
About Food Fete
Food Fete produces exclusive, invitation-only media events that showcase new food, beverage and kitchenware products to the food and lifestyle media and bloggers. Since 2005, Food Fete has become a must-attend media event for food writers and companies that want to meet them. Visit www.foodfete.com or call 503-719-4961 for more information.
- Twitter Pitch
- Food writers are attending fewer trade shows due to $$ cuts. Here's how to still reach them w/review samples.
- Tweet It!
- News Facts
-
- A Food Fete survey of 100 food writers showed 56% attend 0-3 food trade shows each year, and 81% only attend trade shows located near them geographically.
- 67% of food writers cited budgetary constraints as they reason they only attend 0-3 shows per year.
- 81% of surveyed food writers said they would welcome receiving new product samples from shows they are unable to attend.
- Food Fete Delivered makes is easy and cost effective for food companies and their agencies to reach a growing number of absentee media at food trade shows.
- Resource Links
- Food Fete Website
- Tags
- food fete, food fete delivered, food, beverages, food pr, food marketing, public relations, food pr agencies, food trade shows, organic food, food press
- Share via
- More FoodSmart Communications News
- Food Fête Begins Accepting Exhibitor Applications for June 28 Media Event
- Amella Caramels Redefines Artisan Caramel Category at Winter ’10 Fancy Food Show
- Meet the Food Press at Food Fete, Jan. 18 in San Francisco
- Food Fête Gets "Delivered"
-
Visit Newsroom
Subscribe
PitchEngine™ is not responsible or liable for the accuracy, validity or quality of this content. Users are solely responsible for the facts and accuracy of all information posted and shared on the Site. PitchEngine reserves the right to reject or hold social media releases that it deems not newsworthy in its judgment, at any time.
Limitation of Liability - In no event will PitchEngine be liable for any direct, indirect, incidental, special, exemplary or consequential damages (Including, but not limited to, damages for loss of business profits, business interruption, loss of programs or information, and the like). This disclaimer of liability applies to any damages or injury under any cause of action, including, without limitation, those caused by any failure of performance, error, omission, interruption, deletion, defect, delay in operation or transmission, computer virus or bug, communication line failure, theft, destruction or alteration of or unauthorized access to the Site or materials on the Site.
© Copyright 2009 PitchEngine, Inc.
Download vCards
Ask a Question or Add Your Comment