Scion
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SCION LAUNCHES SCION A/V VIDEO IN PARTNERSHIP WITH FORWARD-THINKING ARTISTS AND VIDEO PRODUCERS
Automaker Presents Nine New Music Videos In Association With Six Pioneering Independent Record Labels In Continued Support of Creative Expression
12.09.2009 – TORRANCE, Calif. – Scion announces the launch of its latest audio/visual initiative, Scion A/V Video, a vibrant collection of high-quality music videos spanning disparate genres, from doom metal to electro and nu-disco. Scion A/V Video hits computer screens Dec. 22 on iTunes and the automaker’s recently launched entertainment destination, ScionAV.com.
Scion approached DFA, Fool’s Gold, Hydra Head, IHEARTCOMIX!, Southern Lord and Vice Records to select nine musicians and emerging directors of the labels’ choice to produce original music videos for Scion A/V Video. As part of the brand’s continued support of creative expression, the automaker fully funded the productions and will distribute the videos across all Scion social media and video streaming sites, including ScionAV.com, iTunes and Vimeo, as well as a promotional DVD release.
“Scion has supported groundbreaking creative talent under the A/V banner since its launch, including concerts, tours, record releases and our Radio 17 programs,” says Jeri Yoshizu, sales and promotion manager for Scion. “Collaborating on music videos is a natural next step and we’re really excited to debut the A/V Video series.”
Scion is proud to present the following lineup for its inaugural Scion A/V Video series:
DFA
• Acclaimed animator (“Wonder Showzen,” the “Aqua Teen Hunger Force”) and Pixeltan bassist Devin Flynn morphs brilliant colors and shapes to accompany vocals, pulsing percussion and his own driving bass riff.
• Alison Childs aka AC/AC, designer and projectionist for many dance music luminaries, animates galactic images projected onto a kinetic dance floor for Michoacan’s spaced-out “In The Dark Of The Night Cleaner.”
Fool’s Gold
• Pomp&Clout cloaks Congorock's tribal synth banger "Babylon" in an impressionistic haze as a battle breaks out in the post-apocalyptic wasteland.
Hydra Head
• Michael Alén, Miami-born director/editor, captures Torche’s raw power as they perform “King Beef” in a psychedelic explosion of video shrapnel.
IHEARTCOMIX!
• Reminding us of warmer days, director Jesus Rivera brings to life Bloomington, Ind.’s DIY scene with a fun, over-the-top depiction for Totally Michael’s seasonal anthem, “Summertime.”
• Director Steven Ilous declares, "Let them eat cake!" in his delicious video for bloggers-turned-DJs Acid Girls' "Lightworks."
Southern Lord
• Pelican’s “Final Breath” breaks new ground as the band’s first song to feature vocals with video direction by Matt Santoro, known for his gorgeous and otherworldly conceptual work.
Vice Records
• Director Dylan Reibling’s video for Lullabye Arkestra’s “Icy Hands” thrashes between bassist Katia Taylor’s heavy riffs and hard vocals and drummer Justin Small’s pummeling beats.
• Helmed by Bernardo Loyola, senior editor for Vice’s VBS.TV, Iraqi heavy metal band Acrassicauda’s “Garden of Stones” video blends the energy and ambience of the band’s live performances with subtle yet powerful political undertones.
For more on Scion A/V and all of the automaker’s lifestyle initiatives, visit http://www.ScionAV.com.
About Scion
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion’s mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The Scion brand features three ground-breaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle, and the tC sports coupe. The brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit www.scion.com. To view a video preview, visit http://vimeo.com/8089572.
Press Contacts:
Melisa Rodriguez/Maria Gonima
Bender/Helper Impact
310.473.4147
melisa_rodriguez@bhimpact.com
maria_gonima@bhimpact.com
Craig Taguchi
Scion Public Relations
310.468.3282
craig_taguchi@scion.com
- Twitter Pitch
- Scion teams up w/@HydraHead @DFARecords @FoolsGoldRecs @ViceRecords @IHEARTCOMIX SouthernLord for @ScionAV Video
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- News Facts
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- Videos launch on Dec. 22 via iTunes, ScionAV.com, Vimeo and a DVD collection distributed at Scion-sponsored events. Preview link: http://vimeo.com/8089572
- DFA's video for Pixeltan is directed by the band's bassist Devin Flynn. Michoacan's video is directed by Alison Childs.
- Fool's Gold selected Pomp @ Clout to direct Congorock's video. IHEARTCOMIX! picked Jesus Rivera to direct Totally Michael's video and Steven Ilous directed the video for Acid Girls.
- For Hydra Head, Michael Alén took on Torche's "King Beef." Southern Lord chose Matt Santoro to direct Pelican's "Final Breath"
- For Vice Records, Dylan Reiblin directed Lullabye Arkestra's "Icy Hands" and Bernardo Loyola directed Acrassicauda's "Garden of Stones."
- Resource Links
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- Tags
- ScionAV, ScionAVVideo, video, music, music video, ScionAV.com, Vice Records, Southern Lord, DFA, IHEARTCOMIX!, Hydra Head, Fool's Gold, record label, metal, electro, dance, electronic, disco, Pixeltan, Michoacan, Torche, Acrassicauda, Acid Girls, Totally Michael, Pelican, Lullabye Arkestra, Congorock
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Acid Girls'"Lightworks," directed by Steven Ilous (IHEARTCOMIX!)
Lullabye Arkestra's "Icy Hands," directed by Dylan Reibling (Vice Records) 
Congorock "Babylon," directed by Pomp&Clout (Fool's Gold)
Pixeltan's "Yamerarena-I" video, directed by Devin Flynn (DFA)
Michoacan’s “In The Dark Of The Night Cleaner," directed by Alison Childs (DFA)
Totally Michael "Summertime," directed by Jesus Rivera (IHEARTCOMIX!)
Torche "King Beef," directed by Michael Alén (Hydra Head)
Acrassicauda "Garden of Stones," directed by Bernardo Loyola (Vice Records)
Pelican "Final Breath," directed by Matthew Santoro (Southern Lord)Scion A/V Video Project Trailer from Scion A/V on Vimeo.
Scion A/ Video Trailer. Featuring videos from Pixeltan (DFA), Michoacan (DFA), Acid Girls (Iheartcomix), Totally Michael (Iheartcomix), Pelican (Southern Lord), Lullabye Arkestra (Vice), Acrassicauda (Vice), Congorock (Fool"s Gold), and Torche (Hydra Head).
Available for purchase on iTunes starting December 22, 2009
For more info and exclusive content visit us at www.scion wmode="transparent"av.com.
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