Growth of Foursquare Shows Future May Be Location Based Marketing
The growth of location based social network foursquare illustrates that the future of marketing campaigns may lie in the direction of location based engagement according to Punch Communications, a leading PR, search and social media agency.
02.09.2010 – The growth of location based social network foursquare illustrates that the future of marketing campaigns may lie in the direction of location based engagement according to Punch Communications, a leading PR, search and social media agency.
Location based consumer targeting looks set to provide benefits for both Foursquare and a number of the companies it has reportedly signed deals with, such as restaurant recommendation site Zagat and Warner Bros, with the promotion of new film Valentines Day offering users the chance to win unique Foursquare badges.
With other rumoured deals on the horizon, Foursquare’s ability to tap into the geographical location of it’s users and market too them looks like a winning solution for brands and businesses looking to engage with online consumers without having to spend time and resources on direct interaction.
Pete Goold, Managing Director of tech PR agency Punch, said: “The use of location based software in brand marketing campaigns could be instrumental in engaging and influencing consumers in the future, be that through advertising, PR, or any other subset of marketing.
“The huge popularity of smartphones and their ability to keep people constantly connected via 3G internet means that this trend of location based marketing is likely to increase significantly in future as the technology becomes more mainstream.”
Punch Communications has established itself as a leading digital PR agency, adopting search and social media marketing capabilities to its already lengthy list of client services over the past two years. Punch has continued to grow in size during this time, now possessing a team of eight experienced PR consultants and dedicated HR and finance divisions.
As the company progresses into 2010, it is still aiming to expand amid a growing client roster and frequent new business opportunities, and as such, any interested candidates are encouraged to get in touch with HR Manager Erica Parsons via email at Erica@punchcomms.com.
For more information please call 01858 411 600, or visit punchcomms.com.
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- The growth of location based social network foursquare illustrates that the future of marketing campaigns may lie in the direction of location based engagement
- Foursquare’s ability to tap into the geographical location of it’s users and market too them looks like a winning solution for brands
- The use of location based software in brand marketing campaigns could be instrumental in engaging and influencing consumers in the future
- popularity of smartphones and their ability to keep people constantly connected via 3G internet means that this trend of location based marketing is likely to increase significantly in future
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