Food Fete Founder Launches FoodSmart, a Permission-Based PR Consultancy
Opt-In Strategy is Central to Maintaining Strong Media Relationships
02.23.2009 – * At launch, FoodSmart has more than 160 food media and bloggers on its opt-in editorial list, with the majority of those signing up within the first 24 hours after receiving the invitation. The current subscriber list represents the majority of national consumer food, women's, lifestyle and business magazines, as well as food bloggers.
* Food Fete has put Jeff Davis in a unique position where he has built strong relationships with hundreds of food media/bloggers along with food companies looking to raise their media profile.
* Davis will focus on a limited number of up and coming food companies, offering his brand of product storytelling and media outreach.
* FoodSmart promises media subscribers no telephone follow-up, generally regarded as one of the most common media complaints.
* FoodSmart Communications will implement a social media press release format for all clients using the PitchEngine SMR tool.
* Davis will maintain his existing Food Fete presence on LinkedIn and Twitter for his new agency, having already build a solid following of food writers, bloggers, foodies and food companies.
* Food journalists and bloggers interested in opting-in to receive client information can do so online at www.foodsmartpr.com.
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- FoodSmart Comm., a permission-based food PR agency launches today. Only opt-in food writers get pitched. Comments?
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- FoodSmart Communications implements permission-based media relations strategy
- Only food writers and bloggers who opt-in will receive FoodSmart client information
- At launch, more than 160 editors/bloggers have opted-in to receive FoodSmart client info.
- Food Fete has created opportunities for Davis to put media relationships to work for clients
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- Food Fete Website
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