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Lock Up Your Future campaign

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BRIGGS AND CASCADE MIDDLE SCHOOL STUDENTS TO VISIT UO

Students Will Explore Campus and Learn the Tricks of the College Trade

02.23.2009 – EUGENE, Ore. - The 8th-grade classes from Briggs and Cascade middle schools will visit the University of Oregon for a fun-filled and informative day. The event is part of a college readiness campaign called “Lock up Your Future” organized by five University of Oregon public relations students.

WHO: 8th-grade classes from Briggs and Cascade middle schools.

WHAT: Lock up Your Future Campus Day.

WHEN: Thursday, Feb. 26. Briggs: 9-11:50 a.m., Cascade: 12-2:00 p.m.

WHERE: Tours will be conducted all around campus. The mini college fair will take place at the Student Recreation Center Bonus Room, 1320 15th Ave. (next to Hayward Field). The "map your future" activities will take place in various rooms on campus.

WHY: To encourage students to begin thinking about and preparing for their future.

Every student will tour campus, attend a mini college fair, and participate in a “map your future” activity. The tours will be led by several university student volunteers and will highlight student housing, the Student Recreation Center and the Erb Memorial Union. The mini college fair will feature representatives and resources from various Oregon colleges, including Oregon State University, Western Oregon University, Lane Community College and the University of Oregon. Students will brainstorm their career interests and potential college paths in the “map your future” activity.

State-wide budget cuts have reduced and even eliminated the college and career-focused aspects of many middle schools’ curricula. We are thankful for the work these students have done to bring college readiness back into our middle school curriculum,” said Linda Erickson, Briggs Middle School librarian.

“Lock up Your Future” is a local level version of the Consumer Bankers Association’s (CBA) College Bound Aid Hit the Books Running...The more you know, the less you’ll owe! campaign. The campaign is being judged as part of the Public Relations Student Society of America’s 2009 Bateman Competition.

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Approximately 300 8th-graders will visit the UO campus on Thursday, Feb. 26 as part of college readiness campaign.
News Facts
  • Students of Briggs Middle School will take part in the activities between 9 - 11:50 a.m. and students of Cascade Middle School will attend the activities between 12 - 1:30 p.m.
  • This activity is the first of its kind for both middle schools.
  • The Lock Up Your Future campaign is organized and put on by five University of Oregon public relations students.
  • Numerous student, faculty and parent volunteers will also take part in the event.
  • The Lock Up Your Future campaign will be judged as part of a national competition held by the Public Relations Students Society of America.
Tags
College readiness, college campaign, University of Oregon Public Relations, University of Oregon PRSSA, Springfield Public Schools, Bethel School District, Eugene, Education, College promotion
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About & Contact

Lock Up Your Future campaign

Lock up Your Future is a grassroots campaign created by University of Oregon public relations students for the Public Relations Students Society of America (PRSSA) 2009 Bateman Competition. This year’s client is the Consumer Bankers Association and its College Bound Aid campaign called Hit the Books Running…The More You Know, The Less You’ll Owe.

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Contacting Lock Up Your Future campaign

Lock Up Your Future campaign
, OR 97401
Website
Press Contact
Courtney Smith
Mobile: 541-817-3159
Interview Request
Courtney Smith
Mobile: 541-817-3159