Brian Solis Joins PitchEngine as Strategic Advisor and Stakeholder
Social Application Lays Foundation as PR 2.0 Leader
03.02.2009 – Sunnyvale, Calif. - March 3, 2009 - Brian Solis, social media pioneer and Principal of FutureWorks PR (www.future-works.com), officially joined the PitchEngine team as strategic advisor and stakeholder.
A vocal and vigorous advocate of the social media release (SMR) for years, Solis has unofficially provided guidance and assistance to PitchEngine for several months.
PitchEngine is a social platform for creating, hosting and sharing visually rich and dynamic SMRs. Powered by relationships and social sharing, PitchEngine helps online reporters and bloggers retell stories more efficiently and passionately. In just half a year since its beta launch, 3,100 brands have embraced PitchEngine to host and present important information as SMRs.
The social media release invigorates the traditional press release - providing visionaries and evangelists with new tools and mediums to tell their stories in their own voices. It reinvents how we, as human beings representing a company that helps other human beings, share our stories in a compelling, meaningful and, most importantly, human way.
PitchEngine was created by Jason Kintzler, a former journalist who sought to energize the process of writing and sharing press releases and company information.
“The social media release is no longer an ‘if’ or ‘when.’ Thousands of SMRs are live and wild in the socialmediasphere and we’re going to continue to socialize the corporate newsroom to extend the importance, poignancy, and reach for any business with anything meaningful to share,” said Solis.
"Brian is years ahead of everyone in terms of PR and corporate communications. If we''re going to continue to lead the industry in new directions, Brian Solis is a key component to our efforts," said Kintzler.
Both Solis and Kintzler are members of the IABC-driven social media workgroup and play a leadership role in proposing an industry standard for new media releases.
About Brian Solis
One of the top 50 social media pioneers, Brian Solis is globally recognized for his views and insights on the convergence of PR, Traditional Media and Social Media. He is co-founder of the Social Media Club and is an original member of the Media 2.0 Workgroup. Solis has been actively writing about new PR since the mid 90s - and coined PR 2.0 along the way.
Solis’ blog, PR2.0 (www.briansolis.com), ranks in the top 2% of authoritative blogs and is listed in the top third of Ad Age’s Power 150 index of leading marketing blogs. In 2008, Solis was named to the Silicon Valley Business Journal''s “40 Under 40.”
In concert with Geoff Livingston, Solis recently released “Now is Gone” an award-winning book that helps businesses learn how to engage in Social Media. He has also written several ebooks on the subjects of Social Media, New PR, Customer Service, and Blogger Relations.
About PitchEngine
PitchEngine shakes up the PR industry making it possible for PR pros, brands, and agencies to build and share digital, social media releases with their contacts for free. The PitchEngine SMR takes the press release to the next level, eliminating the need for antiquated email attachments, word documents, image CDs, and more. PitchEngine is PR for the social web.
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- Solis provided guidance and assistance to PitchEngine for several months.
- Brian Solis is globally recognized for his views and insights on the convergence of PR, Traditional Media and Social Media.
- PitchEngine is a social platform for creating, hosting and sharing visually rich and dynamic SMRs.
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