PitchEngine Unveils New Social Media Release, Drops Beta Tag
Six Months of Beta Testing Leads to Cleaner, More Functional SMR Format
04.23.2009 – PitchEngine, a new a social platform that enables PR to effectively package stories and share them with journalists, bloggers and influencers worldwide, launched a new, more dynamic version of their flagship Social Media Release (SMR) product this week.
The new SMR blends traditional PR with a more progressive, conversational method and is designed to open doors and engage readers with multimedia content shared via Google News and with apps like Facebook, Twitter and more.
"PitchEngine is not a wire service. We want our users to rethink how they compose press releases and even how they pitch them," said PitchEngine Founder and CEO, Jason Kintzler.
New users signing up and creating an SMR using the service are prompted to think differently about the pitch process. Help notes guide users through creating a "Twitter Pitch" and compiling "News Facts", or a bulleted summary of the what they're pitching.
"The days of creating and pushing one press release are over. These are the days of reaching diversified and equally pivotal communities when, where, and how they choose to be reached," said Brian Solis, speaker, author of PR 2.0 and PitchEngine stakeholder.
PitchEngine removes the "beta" label with more than 120,000 unique visits to the site in March and nearly 5,000 brands signed up and sharing SMRs using the app.
"The SMR product is just the beginning for us. Helping to steer the industry into the future is obviously a long term project," said Kintzler.
- Twitter Pitch
- PitchEngine Unveils New Social Media Release, Drops Beta Tag as User Base Grows.
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- PitchEngine Launches New Social Media Release Format
- After Six Months in Beta, PitchEngine Readies For Big Growth
- PitchEngine removes the "beta" label with more than 120,000 unique visits to the site in March and nearly 5,000 brands signed up and sharing SMRs using the app.
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