Chickenfoot-New Band of Van Halen and Red Hot Chili Peppers Members Launch with "Heat Sensitive" Album Cover
CTI's ink changes colors as protons shift back and forth revealing hidden images
05.05.2009 – Chromatic Technologies Inc. (CTI), a custom special effect inks and coatings manufacturer, literally covers the packaging for a new band of rock legends, Chickenfoot. The band is comprised of guitar hero Joe Satriani, Red Hot Chili Peppers’ drummer Chad Smith, former Van Halen bassist Michael Anthony and frontman Sammy Hagar. Chickenfoot''s self-titled debut album hits stores June 9th, released by Redline Entertainment.
The album packaging, when heated up by the simple touch of a hand, will change opacity, revealing hidden images on the cover and hidden song titles on the back cover. The unique packaging was printed by Multi Packaging Solutions in NYC.
"How was I going to design an album package for rock legends who have seen it all before?," said Todd Gallopo, president of Meat and Potatoes and designer of the Chickenfoot packaging. "The band and I agreed that the design had to be bold, iconic, and layered with texture like the music they recorded. It had to have a visual ''aaahhh-ha!'' factor that pulled it all together. To achieve this, I knew I had to experiment with some kind of special packaging treatment. When I explored the possibilities of thermochromic ink, all the pieces fell into place. The band had their bold album cover, I had my ''aaahhh-ha!'' moment, and the consumer will get to experience a different album package every time they pick it up."
This thermochromic ink, developed by CTI (www.ctiinks.com), is a new technology shaking things up in the world of marketing. It works by mastering the movement of a proton on the molecular level--essentially turning color "on" and "off." You can also find the unique ink on the "Cold-Activated" Coors Light beer cans turning the signature mountain range blue when the can cools to the perfect temperature.
For a demo of the album cover in “thermal” action: http://chickenfoot.us/album
Pre-sales of the CD are available on Best Buy.com: bestbuy.com/chickenfoot
For more information about Chickenfoot and the upcoming self-titled debut album Chickenfoot, please visit www.chickenfoot.us.
About CTI:
CTI is a custom special effect inks and coatings manufacturer working with top name brands around the world. They specialize in creating effects and consumer interactions with inks no one thought possible. CTI is well known for its thermochromic inks-inks that change color with temperature change. CTI holds the patent (U.S. Pat. No. 5,591,255) on thermochromic offset printing technology and has patents pending in 20 foreign countries. For years CTI has been using its base thermochromic formula to create products used in offset, screen, flexo, and gravure printing. CTI is a global company working with top companies including Molson Coors, Lexus, Ford, Procter& Gamble, Kellogg, and Sony. www.ctiinks.com
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- Chickenfoot CD cover changes color w/ touch of hand. CTI's ink reveals hidden images and song titles #Chickenfoot
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- News Facts
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- Joe Satriani, Red Hot Chili Peppers’ drummer Chad Smith, former Van Halen bassist Michael Anthony and frontman Sammy Hagar comprise new band- Chickenfoot.
- Chickenfoot's self titled album releases in the US 6/5, with unique "heat-sensitive" cover.
- CTI's special effect, thermochromic ink, also on Coors Light beer cans, turning the Coors mountains blue when perfectly chilled. http://is.gd/wGoX
- See it in action: http://www.chickenfoot.us/album/
- Pre-sales of the CD are available on Best Buy.com: bestbuy.com/chickenfoot
- Resource Links
- Guitar World features Chickenfoot in June edition, preview
- Info about the band and unique cover
- Multi Packaging Solutions
- New York Times article about Coors Light's "Cold Activated Cans" using CTI's ink
- Tags
- music, entertainment, science, Chickenfoot, CTI, Coors light, thermochromic, ink, cold activated, heat activated, album cover
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Chickenfoot cover before, and with the touch of a hand
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