Anheuser-Busch Offers Snippets of Its Highly Anticipated Ad Lineup for The Big Game

St. Louis, MO - January 30, 2009 - Can’t wait until Sunday to see what’s on tap from Anheuser-Busch’s creative team? The beer company is unveiling a selection of cliff hangar like vignettes from this year’s roster of ads that will debut during the big game.

The sneak preview includes snippets from the following ads (a final lineup is not determined until the day before the game).

In addition, Anheuser-Busch launched AB-extras.com, a social media destination that reveals the human element behind the ads, the stories behind them, and fosters a community of adult Bud fans worldwide.
Anheuser-Busch is the winner of 10 consecutive USA Today “Ad Meter” polls, wherein consumers rate their favorite spots as they appear during the game.

Last year, Anheuser-Busch and the Budweiser Clydesdales captured the top spot with “Team,” while sibling Bud Light placed two ads in the top ten.

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.5 percent share of U.S. beer sales. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine’s Most Admired U.S. and Global Companies lists in 2008. Anheuser-Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and one of the world’s largest recyclers of aluminum cans.

The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com .

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Contact:

Michael Torres
Senior Director
U.S. Brand Communications
Anheuser-Busch Companies Inc.
314-577-3222
Michael.Torres [at] anheuser-Busch [dot] com

Brian Solis
FutureWorks PR
408-720-8228 x101
Brian [at] future-works [dot] com

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