GEICO Gecko offers advice from his Wheel of Wisdom on Apple’s iAd platform

WASHINGTON, D.C., October 18, 2010 – Ever so hip, the GEICO Gecko is going mobile via Apple’s innovative new iAd advertising platform.

GEICO, a charter iAd advertiser, has created an ad experience with the Gecko’s well-known humor and charm that takes advantage of the unique features of the iPhone.

Through the iAd platform, iPhone users may see a banner ad in certain applications inviting them to spin the Gecko’s Wheel of Wisdom. The game-show style interface lets users consult the Gecko about a wide array of life issues, including: romance, food, money, health, style, travel, family and friends, without having to exit the app they’re currently using.

In addition to receiving wisdom from the iconic Gecko, users will be able to download special wallpapers and ringtones, watch the latest GEICO commercials and download the GloveBox and SnapQuote applications directly from the iAd to get GEICO insurance quotes and manage policies on the go. An interactive map is also available to locate GEICO offices around town.

For more information or to receive a free rate quote, visit GEICO.com on your computer or mobile device.

GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the third-largest private passenger auto insurer in the United States. GEICO provides auto insurance coverage for 9 million policyholders and insures more than 16 million vehicles.

In addition to auto insurance, GEICO offers customers insurance products for their motorcycles, all-terrain vehicles (ATVs), and mobile homes. Coverage for life, boats, homes and apartments is available through the GEICO Insurance Agency. Commercial auto insurance and personal umbrella protection are also available.

As a member of the Berkshire Hathaway group of companies, GEICO is rated A++ for financial strength by A.M. Best Company and ranks at the top of several national customer satisfaction surveys. For more information, go to http://www.geico.com.