Gerber Launches New Bear Grylls Ultimate Fine Edge Knife

Portland, OR - The co-branded Gerber Bear Grylls Ultimate Knife launched just a year ago and has quickly risen to become the best selling knife in the world. Now, in response to consumer feedback and popular demand, Gerber is pleased to announce the release of the new Ultimate Fine Edge Knife.

Available exclusively through the Gerber website, the Ultimate Fine Edge Knife maintains all the features and benefits that catapulted the original Ultimate Knife to the top of the charts, with the exception of the now full, fine-edge blade. This next generation Ultimate Knife is available immediately and headlines a new set of Gerber Bear Grylls Survival Series products that will be launched in the coming months.

“Our consumers told us loud and clear that they wanted the option of a full fine edged blade in our Ultimate Knife and we are very pleased to respond to their needs,” said Corey Maynard, Vice President of Marketing for Gerber. “I think the collaboration between Gerber and Bear on the original Ultimate Knife really touched a cord and we’re hopeful that the Ultimate Fine Edge Knife will strike a similar refrain.”

Gerber’s Bear Grylls Survival Series is designed to help empower people to get out and live their adventures. Each item in the Survival Series is meticulously designed by Gerber and Bear to offer a multitude of uses in any environment. In fact, those looking for concrete proof of the Survival Series’ performance under pressure need look no further than this season’s Man vs. Wild on the Discovery Channel. Now in its seventh year, the show sees Bear Grylls tackle the most extraordinary survival situations with the Survival Series Ultimate Knife by his side.

Available now exclusively through Gerber’s website.