Gerber Legendary Blades Announces Partnership with Bear Grylls

Gerber's Bear Grylls Survival SeriesT Launches in October with the Ultimate KnifeT

Gerber Legendary Blades, a leader in the design and development of premium quality knives, tools and gear, today announced a new strategic partnership with renowned adventurer Bear Grylls. The partnership will yield a co-branded collection of knives, tools and survival equipment under Gerber's Bear Grylls Survival SeriesT line of products.

An intrepid adventurer celebrated for his courage, savvy and engaging personality, Bear Grylls is best known for his work on the broadcast television hit Man vs. Wild. Grylls is a natural fit for the iconic Gerber brand, a company committed to bringing back the lost art of self-reliance. Gerber began crafting knives in 1939 and has since grown into one of the most trusted outdoor brands in the world.

"Bear, like Gerber, stands for adventure, freedom and self-reliance," said Jason Landmark, Gerber president. "Bear has a unique ability to reach and connect with audiences around the world and we're truly excited about the possibilities this partnership brings."

Grylls is working directly with Gerber product development teams on new products, technical specs and key features of co-branded products. Grylls' experience in the field, combined with Gerber's state-of-the-art technology and development capabilities, has already resulted in new, cutting-edge products.

Gerber's Bear Grylls Survival SeriesT will launch in October 2010 with the Ultimate KnifeT. The remainder of the first collection, including knives, tools and survival gear will be available to consumers beginning in February 2011.

"I'm incredibly excited and honored to partner with Gerber, a market leader for over seventy years," stated Grylls. "I'm looking forward to translating my experience into a line of products that will help empower people to get out there and live their adventures."

###