Giftventure Teams with W!LDBRAIN To Launch First Yo Gabba Gabba! Personalized Adventure By Mail Series

Six Different Magical Adventures Available Now to Consumers Nationwide

10.22.2009 – Henderson, NV and New York, NY – Postal carriers will break into a dancey dance this holiday season as they deliver personalized Magical Adventures featuring Yo Gabba Gabba! characters. A new agreement between Giftventure, creator of custom treasure hunts that arrive by mail, and W!LDBRAIN, the award-winning entertainment company that develops and produces television, motion pictures, commercial content and licensed merchandise, will launch the Yo Gabba Gabba! Magical Adventure series starting today at www.giftventure.com.

The new Magical Adventure series captures the fun and whimsy of Yo Gabba Gabba! in educational, custom-created treasure hunts that feature DJ Lance and the cast of colorful characters, including: Brobee, the little green one, Foofa, the pink flower bubble, Muno, the red Cyclops, Toodee, the blue cat-dragon and Plex, the yellow robot. Each series includes three illustrated, poster-sized letters from Giftventure. The letters contain a personalized game or puzzle designed for kids ages 3-6. When the child solves the final puzzle, the location of a hidden gift is revealed. Parents and gift-givers can personalize the puzzles by answering a few simple questions during the online ordering process.

"It's a tremendous opportunity for Giftventure to create our signature Magical Adventure series for Yo Gabba Gabba! fans," said Steve Mock, Giftventure Founder and devoted uncle of three. "We're pleased to introduce Giftventure to the Yo Gabba Gabba! audience, and to deliver exciting, real-life adventures that combine learning and fun."

"Personalized products are timeless keepsakes that make perfect gifts," said Michael Polis, CEO of W!LDBRAIN Entertainment and Executive Producer of Yo Gabba Gabba!. "Our partnership with Giftventure allows us to meet the demands of Yo Gabba Gabba! fans by offering them a unique personalized, affordable and collectible item that features their favorite Yo Gabba Gabba! characters."

The new relationship with W!LDBRAIN marks the latest major licensing agreement announced by Giftventure to-date in 2009. A creative young entrepreneur who searched for clever ways to make gifts for his three nieces exciting and memorable founded Giftventure in 2006.

About Giftventure
Giftventure (www.giftventure.com) makes every gift magical with a one-of-a-kind personalized treasure hunt designed just for your child. Custom-created with details you provide, your child’s Giftventure arrives by mail as a series of three keepsake letters. A character you choose guides your child through an exciting, educational journey with personalized puzzles and games. The solutions eventually lead to your hidden gift. The brainchild of a devoted and entrepreneurial uncle, Giftventure makes your birthday, Christmas or special occasion gifts even more memorable by wrapping your gift in adventure.

About Yo Gabba Gabba!
Yo Gabba Gabba! premiered in the U.S. on Nickelodeon in August, 2007 and currently ranks as one of the most popular series on television with broad appeal among preschoolers, parents, teens and adults. The award-winning series, which airs three times a day, 7 days a week on Nick Jr., is created by Christian Jacobs and Scott Schultz and is produced by The Magic Store and W!LDBRAIN. Jon Berrett and Michael Polis are executive producers.

Yo Gabba Gabba!, was voted as one of the best new shows on television by TIME magazine, won a BAFTA Award in 2008, was awarded the “Outstanding Achievement in Children’s Television” Award by the Television Critics Association and is a two-time Emmy® nominee.

Yo Gabba Gabba! infuses retro-style and beat-driven music to teach simple life lessons through music. Today’s most popular names in movies, television, music and sports flock to guest star in the groundbreaking show, including Jack Black, Rachel Dratch, Melora Hardin, Tony Hawk, Biz Markie, Jack McBrayer, MGMT, Mark Mothersbaugh, The Roots, Andy Samberg, Amy Sedaris, The Shins, Amare Stoudemire, The Ting Tings, Jimmy Eat World and Elijah Wood, among others. Yo Gabba Gabba! toys, apparel and other merchandise are sold in stores nationwide in the U.S. and have skyrocketed in popularity. The series is now shooting its third season in the U.S. and airs in several major international territories, including Australia, Canada, Israel, Latin America, New Zealand, South Africa and the U.K. Yo Gabba Gabba! is recommended as a trusted program for preschoolers by The Smart Television Alliance, a non-profit organization comprised of leading non-profit children’s media organizations including Common Sense Media, Parents’ Choice Foundation, Parents Television Council and Coalition for Quality children’s Media: KIDS FIRST!. Visit www.yogabbagabba.com.

About W!LDBRAIN
Founded in 1994, W!LDBRAIN (www.wildbrain.com) is an award-winning entertainment company that develops and produces unique and compelling content across the media spectrum.
W!LDBRAIN also creates and distributes collectible merchandise through its sister company, Kidrobot, planet Earth's premier creator and retailer of limited edition toys, clothing, mini-figures, artwork and books. The studio and its creative team have consistently won top industry awards. In film, W!LDBRAIN won an Annie for its computer graphics short film Hubert’s Brain. In television, the studio has produced an exceptional slate of programming, including the hit series Yo Gabba Gabba!, airing several times a day, seven days a week on Nickelodeon’s NOGGIN and Higglytown Heroes, the top-rated and critically acclaimed animated Disney Channel series. The studio is in development on an animated series for HBO with Ricky Gervais based on the popular Ricky Gervais Show podcasts. W!LDBRAIN has a Yo Gabba Gabba! motion picture the works and has teamed with Paramount to develop a motion picture based on Kidrobot characters. In the short form category, the studio collaborated with Dan Clark to produce TEAM SMITHEREEN. As one of the nation’s foremost producers of animated commercials, W!LDBRAIN has received Clios, Addys, BDA Awards and Annies for their commercial work, reinvigorating classic brands for leading companies including The Coca-Cola Company, Honda, Kraft and Nike. The studio has also gained national attention for their animation work on behalf of Esurance and Virgin America.

CONTACT:

Sheliah Reynolds
For Giftventure
(720) 289-4739
sreynolds@resonatecomm.com

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News Facts

Agreement launches the Yo Gabba Gabba! Magical Adventure series starting today at www.giftventure.com.
Giftventure creates custom treasure hunts that arrive by mail.
W!LDBRAIN is the award-winning entertainment company that develops and produces television, motion pictures, commercial content and licensed merchandise.
The new Magical Adventure series captures the fun and whimsy of Yo Gabba Gabba! in educational, custom-created treasure hunts.