Grouply's Facebook App Connects You With People Who Share Your Passions

Click the Facebook 'Like' button on sites around the web, and Grouply suggests web-based social groups that match your interests

REDWOOD CITY, Calif.: Grouply — the company that helps you create, manage, promote and monetize a social group — has launched a Facebook application that enables you to meet new people who share your interests. The new Grouply Facebook app analyzes your Facebook profile, searches its enormous index of 2.5 million deep-interest social groups, and constructs a personalized list of recommended groups that are organized around the topics you like most.

Grouply on Facebook is even more powerful with the recent launch of Facebook's universal 'Like' button. As you click the Like button on websites around the web, your interests are automatically reflected on your Facebook profile. So Grouply is able to recommend groups that match your interests right now, as opposed to six months ago, or whenever you happened to last update your Facebook profile manually.

"The Grouply app on Facebook provides personalized, real-time recommendations to Facebook's 400 million active users," said Mark Robins, CEO and co-founder of Grouply. "Facebook is great for helping you keep up with people you already know. But there is a whole world of people out there you should know because they like what you like. Grouply helps you meet some of them."

Universal 'Like' button powers Grouply's Facebook app
Here's how it works. Say you are listening to Bruce Springsteen's "Thunder Road" on the Pandora website. When you click the universal 'Like' button on Bruce's artist page, Bruce Springsteen is automatically added as a musical interest on your Facebook profile. The next time you visit the Grouply app on Facebook, Grouply runs a personalized search for you across 2.5 million Yahoo! Groups, Google Groups, and Grouply Groups. Using semantic technology, Grouply finds the groups that best match your interests and 'likes.' Join a group that Grouply suggests, and you are immediately connected with a whole new crowd of people who share your love for The Boss.

A two-way street
Facebook users typically update their profiles or post to Facebook in order to share with their friends. If they are lucky, they might get a few comments back, but it's mainly a one-way broadcast. The Grouply Facebook app changes this dynamic. Now when you update your profile, you immediately get something in return - virtual introductions to like-minded people. The more you give, the more you get. It's a two-way street.

Deep Facebook integration
Grouply provides deep Facebook integration that extends beyond group suggestions. Grouply also enables Facebook users to keep their friends informed on their activities and interests in Grouply:
Group sharing - When you join a new group, you can share it with your friends on Facebook. Maybe they'll want to join it, too.
Message sharing - Read a posting you like on a Grouply social group? Click the Like button in Grouply and let your friends on Facebook know about it.
Facebook Connect - Grouply users can now login to Grouply with their Facebook ID.

To learn more about Grouply, take a tour, or create a new social group on Grouply.

Grouply is perfect for small businesses, non-profits, associations, and clubs
With no programming required, anyone can use Grouply to:
• Provide their group with a professional-looking website using pre-built themes that can be easily customized;
• Make a group engaging with rich media, powerful applications, social activity feeds, and dynamic lists and charts;
• Save time managing the group and gain useful insights into group dynamics via analytics;
• Monetize groups by running ads and collecting membership fees, donations and event fees.

Where to find Grouply around the Web:
Grouply website, blog, YouTube, Facebook, LinkedIn, Twitter -- @grouply

About Grouply
Grouply is pioneering the "social group" -- a new type of online community that combines the best features of social networks and online groups. Social groups offer the social interactivity, media sharing, and modern design of social networking sites like Facebook; and the rich discussions, popular email interface, and people-discovery opportunities found in traditional online group systems like Yahoo! Groups. With Grouply, you can create a new social group about anything you like or join a social group and connect with others who share your interests and passions. Existing Google and Yahoo! Groups get an "extreme makeover" on Grouply; each gets a modern, professional, fully customizable website that automatically interoperates with Google and Yahoo! Groups. Grouply was founded in 2006 and is funded by O'Reilly AlphaTech Ventures, SoftTech VC, and other prominent angel investors, including Reid Hoffman. www.grouply.com @grouply