KANSAS CITY, Mo. - Hallmark research shows consumers are adopting another use for Mother’s Day. The day that traditionally serves as an opportunity for children to honor their Mothers is fast becoming a day when moms encourage each other.
This year, Hallmark has added several more “Mom-to-Mom” choices to meet this Mother’s Day sending need, including innovative formats, such as Cards with Sound.
“There is exponential growth online of connecting sites and blogging sites that create communities for moms to discuss the realities of day-to-day parenting,” says Hallmark vice president of season cards, Jennifer Weiss. “Many moms, including those who are active on-line as well as those who are not, see Mother’s Day as an opportunity to connect with each other about the joys and frustrations of being a mom.”
Sixteen cards from Hallmark’s latest online greeting card competition speak to this trend.
“To capture the true voice of today’s moms, we asked consumers to submit a photo and sentiment that would be appropriate for any mom,” notes Weiss. “We had great participation, and consumers will find the best 16 cards in most stores in which Hallmark cards are sold.”
In April, Hallmark hosted 12 mommy bloggers were invited to Hallmark headquarters to learn and share, among other things, ideas about the need for mom-to-mom encouragement. Recurring themes the mothers shared reinforced Hallmark’s initial findings-including the need to know others are facing the same challenges as well as the need to for encouragement; to hear they’re doing a good job.
This year, Hallmark has added several more “Mom-to-Mom” choices to meet this Mother’s Day sending need, including innovative formats, such as Cards with Sound.
“There is exponential growth online of connecting sites and blogging sites that create communities for moms to discuss the realities of day-to-day parenting,” says Hallmark vice president of season cards, Jennifer Weiss. “Many moms, including those who are active on-line as well as those who are not, see Mother’s Day as an opportunity to connect with each other about the joys and frustrations of being a mom.”
Sixteen cards from Hallmark’s latest online greeting card competition speak to this trend.
“To capture the true voice of today’s moms, we asked consumers to submit a photo and sentiment that would be appropriate for any mom,” notes Weiss. “We had great participation, and consumers will find the best 16 cards in most stores in which Hallmark cards are sold.”
In April, Hallmark hosted 12 mommy bloggers were invited to Hallmark headquarters to learn and share, among other things, ideas about the need for mom-to-mom encouragement. Recurring themes the mothers shared reinforced Hallmark’s initial findings-including the need to know others are facing the same challenges as well as the need to for encouragement; to hear they’re doing a good job.