Hardee’s has the treats this October

Chain introduces new Caramel Crumb Biscuit just in time to celebrate Halloween and the start of the holiday season

ST. LOUIS, Mo. – For anyone with taste buds, the addition of caramel makes everything better: chocolate, ice cream, coffee, apples, and popcorn. Now Hardee’s® is bringing that gooey goodness to breakfast with its new Caramel Crumb Biscuit, the sweetest new addition to chain’s popular breakfast menu.

“Our fruit-and-icing topped biscuits have been big hits with our customers for many years now but the new Caramel Crumb Biscuit just might prove to be our most popular sweet-treat ever,” said Brad Haley, executive vice president of marketing for Hardee’s Food Systems, Inc. “I’ve tried to only have a bite or two of one on several occasions but haven’t been able to stop eating them. We take one of our Made From Scratch™ buttermilk biscuits, pour caramel sauce over the top, drizzle white icing over that, and sprinkle the whole thing with a crumb topping. So, Hardee’s now has a great way to treat yourself at breakfast this Halloween and throughout the entire holiday season.”

The Caramel Crumb Biscuit starts with a famous Made from Scratch™ biscuit, which is then covered in caramel sauce, drizzled with icing, and finished off with a sweet crumbly topping. It’s available at participating Hardee’s restaurants in packages of one, two or six for $.99, $1.69 or $3.99, respectively. Prices may vary.

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