When the Stars Align...the Result is Hardee's New Breakfast Sandwich
The Familiar Happy Star™ Icon and the Star of Texas Join Forces for New Texas Toast Breakfast Sandwich
02.23.2009 – ST. LOUIS, Mo. - February 23, 2009 - Fast-food breakfast leader, Hardee’s®, is combining a staple from the Lone Star State, Texas Toast, with its breakfast expertise to create a new line of Texas Toast Breakfast Sandwiches. Sure to satisfy even the hungriest of cowboys, the new breakfast menu item features two slabs of buttered and grilled Texas toast piled high with egg, American cheese, and a choice of sausage, bacon or ham.
“Everything really is bigger in Texas and Texas toast is no exception, at roughly twice the thickness of regular bread,” said Brad Haley, Hardee’s executive vice president of marketing. “Since Hardee’s has always been known for its hearty breakfasts, it made sense for us to look at making breakfast sandwiches on Texas toast and the result was just as delicious as it was filling.”
The Texas Toast Breakfast Sandwich will be sold at participating Hardee’s restaurants for $1.99 and is available in a small combo for $3.69 including Country Potatoes and a beverage. Prices may vary by location.
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- The Familiar Happy Star™ Icon and the Star of Texas Join Forces for New Texas Toast Breakfast Sandwich
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- Hardee's introduces new, big breakfast sandwich
- Texas Toast Breakfast Sandwiches is in line with the chain's hearty breakfasts
- Sandwiches available with a choice of sausage, bacon or ham
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