iPhone App Helps Shoppers Share Wine Recommendations for the Holidays

Hello Vino provides wine advice at the point of purchase and allows consumers to share recommendations on Twitter and Facebook.

Modesto, CA - The latest version of the Hello Vino iPhone app contains new features, including the ability to share pairings and wine brand recommendations to users' social networks through Twitter and Facebook. In addition, the inclusion of new wine pairings for the holiday season, occasions, and popular dishes offers consumers several options for enjoying food and discovering new wines. A relationship with Wine.com helps to provide an intuitive search function and thorough brand recommendations containing the winery, region, price, vintage, notes, reviews, with industry ratings and scores. Lastly, Hello Vino now offers popular food pairings if the consumer has already selected a bottle of wine.

Hello Vino ranks #1 on the 5 Must-Have iPhone Apps for Wine Lovers on Mashable.com and #1 on the Top 50 Wine iPhone Apps report by Vintank. Over 300 varietals and styles of wine are currently available to consumers searching for food and wine pairings, gifts, by taste preference, or region.
"The Hello Vino iPhone app has provided some valuable insight into the mind of the beginner wine consumer," said Hello Vino CEO Rick Breslin. "We are experiencing a significant increase in app usage for the upcoming holiday season. Recent trends are pointing towards turkey and holiday pairing suggestions as being the most popular."

Wineries may enter their inventory into Hello Vino for free. Designed to support wineries of all sizes, the specifications to enter individual SKUs are available to brand managers on the Hello Vino website at www.HelloVino.com.

With a growing number of iPhones being sold (7MM in Q4 2009, 33MM to date, according to Apple), Hello Vino offers mobile advice for selecting wine and exposure to brands with an intuitive, user-friendly design. Available on iTunes, the Hello Vino iPhone / iPod touch app is free to consumers.

Download the free app at: http://bit.ly/freewineapp

About Hello Vino:

Hello Vino delivers personalized wine recommendations to PCs and mobile phones, allowing wine consumers to choose the perfect bottle for a meal, occasion, or gift. The free service is available on any cell phone through a mobile Web site, free iPhone app, or text messaging service.

Hello Vino launched its Web site (HelloVino.com) and mobile wine pairing service at the Boston Wine Expo on January 24, 2009. More information, including video demonstrations and photos, is available at http://www.HelloVino.com.

Jim McNamee, Marketing Manager
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