Rich Martin, SFC Vice President Sales and Marketing and Liz Scatena, Marketing Manager, walked into Heritage Salvage with an idea for trade show booth, designer from out of state, and two weeks to build a booth. After an hour with HS founder Michael “Bug” Deakin and Karen Helms, SFC chose a new direction. Following Deakin’s request to draw their idea on a napkin, Scatena delivered a simple sketch by morning and HS team responded with a physical mock up the same day.
The final result, is a sustainable booth created with 100% recycled materials, including hand painted SFC logo on the back of a metal traffic sign, by craftsman Chris Cheek.
“Using reclaimed materials to make our booth is in line with our philosophy to reduce our environmental impact wherever possible,” said Martin who guided the SFC team in creating the booth. “We’re extremely happy to showcase our products in a booth which represents two of our core values- local and sustainability!”
Supporting walls of booth are white wash painted barn wood boards gathered from a 1930’s chicken barn in West Petaluma. The barn, traded to Bug by his landlord for fixing another barn on the property, collapsed as he witnessed on Feb 5th, 2010 approx zero hundred hours. In a driving rainstorm she creaked, whined and submitted to saddleback deterioration. Now she lives on in the SFC trade booth and other installations.
Other materials from old structures, which have found new life in the booth, include following transformations:
• 1915 Scotts Valley homestead ? Red barn board trim and barn door table
• Petaluma Library Museum folding table ?Table legs
• Graton 5000 gallon water tank ? Redwood tank board trim
• Chicken barn from Ojai ? Metal roof
• 1911 Hunts Ferry Grain warehouse from Maupin, Oregon ? The floor
• Sonoma Valley High School bleachers ? Metal brackets supporting the roof structure
Deakin said “The opportunity to apply our level of craftsmanship in design and build in two weeks to present the quality of craftsmanship Straus exhibits as the penultimate dairy was a challenge we cherished!”
About Straus Family Creamery (www.strausfamilycreamery.com)
Straus Family Creamery strives to consistently provide the highest quality, best tasting, organic milk, yogurt, butter and ice cream made with minimal processing and wholesome ingredients. Straus Family Creamery makes business decisions based upon environmental and ecological considerations, which support the philosophy of sustainable, organic family farming, for the health and well being of the company, its producers, employees and the community at large.
Straus Family Creamery Media Contact:
media@strausmilk.com