Experiential production agency Line Up has created a raft of new digital and film content for leading international car retailer and distributor Inchcape. The content is now live on the home page of Inchcape’s recently revamped website www.inchape.com
The new content was first shown at the company’s recent investor seminar that took place in London on 19th May. The seminar, entitled ‘“Inchcape – Powering ahead worldwide” was a one-day event for 100 key investors and analysts in the auditorium of Nomura Bank in London and focused on the company’s unique positioning in Asia-Pacific and the Emerging markets. Line Up was responsible for crafting all the digital content that was used on the day, including adapting presentations from nine international markets and filming and editing the event for the Inchcape website. Line Up also arranged the display of Inchcape’s selection of prestigious sports cars outside the venue for the post-event drinks reception.
Line Up has worked with Inchcape for a number of years and also recently produced a series of short films for their new website entitled ‘Inchcape Explained”. The films aim to give all stakeholders a clear and comprehensive understanding of the business. The first 90-second film focuses on the company’s Customer 1st Strategy while the remaining three films reveal the scale and excellence of Inchcape’s business model and explain the company’s three key channels to market: ‘Retail’, ‘Distribution’ and ‘Vertically Integrated Retail’.
Lawrence Andrews, senior producer at Line Up, comments:
“We’ve enjoyed working with Inchcape for many years now on events and films, so we have a deep understanding of the business and its personality. We’re delighted to have been asked to produce the conference. The collateral will be used in a wide variety of ways by the company in both digital and live environments.”
ENDS
Notes to editors:
Line Up is an award-winning live event and experiential marketing agency, based in London. Founded in 1982, Line Up’s event management skills cover everything from event production and creative content development to venue search, event logistics, delegate management and corporate video. The focus of all Line Up’s work is audience transformation – setting out to change the way people think and feel about brands through engaging live events. Be it a roadshow, product launch, conference, live brand experience, internal communications event, award ceremony or press launch, everything Line Up does is designed to take the audience on a journey and create a measurable mindset shift. Line Up’s clients include Volvo, Indesit Company, Inchcape, Compass Group, Skandia, Kingston University and The Design Council.
(www.lineup.uk.com)
The new content was first shown at the company’s recent investor seminar that took place in London on 19th May. The seminar, entitled ‘“Inchcape – Powering ahead worldwide” was a one-day event for 100 key investors and analysts in the auditorium of Nomura Bank in London and focused on the company’s unique positioning in Asia-Pacific and the Emerging markets. Line Up was responsible for crafting all the digital content that was used on the day, including adapting presentations from nine international markets and filming and editing the event for the Inchcape website. Line Up also arranged the display of Inchcape’s selection of prestigious sports cars outside the venue for the post-event drinks reception.
Line Up has worked with Inchcape for a number of years and also recently produced a series of short films for their new website entitled ‘Inchcape Explained”. The films aim to give all stakeholders a clear and comprehensive understanding of the business. The first 90-second film focuses on the company’s Customer 1st Strategy while the remaining three films reveal the scale and excellence of Inchcape’s business model and explain the company’s three key channels to market: ‘Retail’, ‘Distribution’ and ‘Vertically Integrated Retail’.
Lawrence Andrews, senior producer at Line Up, comments:
“We’ve enjoyed working with Inchcape for many years now on events and films, so we have a deep understanding of the business and its personality. We’re delighted to have been asked to produce the conference. The collateral will be used in a wide variety of ways by the company in both digital and live environments.”
ENDS
Notes to editors:
Line Up is an award-winning live event and experiential marketing agency, based in London. Founded in 1982, Line Up’s event management skills cover everything from event production and creative content development to venue search, event logistics, delegate management and corporate video. The focus of all Line Up’s work is audience transformation – setting out to change the way people think and feel about brands through engaging live events. Be it a roadshow, product launch, conference, live brand experience, internal communications event, award ceremony or press launch, everything Line Up does is designed to take the audience on a journey and create a measurable mindset shift. Line Up’s clients include Volvo, Indesit Company, Inchcape, Compass Group, Skandia, Kingston University and The Design Council.
(www.lineup.uk.com)