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DJ Irie -
- DJ Irie
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New Balance presents its fifth talent in the Where Are You Running To Next video series, Miami-based DJ Irie. Irie joins previously spotlighted DJs including DJ Mars, Clinton Sparks, Rich Medina and Don Cannon.
Irie's love for turntables began while attending boarding school in Jamaica, and what started as a hobby quickly turned into a passion. After school he returned home to Miami determined to make his DJing dream a reality. Today he is a staple in Miami’s world-renowned party scene, with a number one mix-show on Miami’s WEDR 99 JAMZ.
Irie's passion and energy flow through each of his endeavors and shine through during every performance. "I do it every time like it's my last time," he says. Check out DJ Irie's video on New Balance's Microsite, which features his own take on the Custom 574 sneakers.
ABOUT NEW BALANCE
New Balance, based in Boston, MA, continues its tradition of premium footwear. Designed for both men and women, New Balance footwear features the finest construction and quality. Ranging from all-time classic favorites to reinvented modern silhouettes, each Lifestyle shoe features innovative materials and technologies that keep the New Balance brand as relevant and sought after today as it was 100 years ago. Celebrating heritage, craftsmanship, innovation and imagination, New Balance Lifestyle fuses classic designs from the past with bold ideas from the future.