Scoop NYC Brings New Balance 400 to the US

Men's racing shoe to make its US debut in retro palette

Scoop NYC X New Balance
Scoop NYC X New Balance
  • Scoop NYC X New Balance
    Scoop NYC X New Balance
    Scoop NYC X New Balance
    Scoop NYC X New Balance
  • Scoop NYC X New Balance
    Scoop NYC X New Balance
    Scoop NYC X New Balance
    Scoop NYC X New Balance

Scoop NYC will launch the New Balance 400 sneaker, previously only available in the UK, at locations across the country on February 2, 2012, bringing the renowned style and quality of New Balance 400's to consumers in the US.

The New Balance 400, available exclusively at Scoop NYC boutiques, began as a racing shoe with roots in the UK.  It has been reintroduced in a vibrant yellow and blue retro palette that will capture the attention of athletes and fashion-forward shoppers alike.  Lightweight nylon is accented with suede details and a patent leather "N" logo and heel kick, continuing New Balance's tradition of the finest construction and materials.

Scoop NYC's Facebook page will celebrate the launch of the New Balance 400's to the US with a giveaway sweepstakes for a free pair.  The sweepstakes will occur on Scoop NYC's Facebook page between January 25-February 1, 2012.

 

ABOUT NEW BALANCE

New Balance, based in Boston, MA, continues its tradition of premium footwear. Designed for both men and women, New Balance footwear features the finest construction and quality. Ranging from all-time classic favorites to reinvented modern silhouettes, each Lifestyle shoe features innovative materials and technologies that keep the New Balance brand as relevant and sought after today as it was 100 years ago. Celebrating heritage, craftsmanship, innovation and imagination, New Balance Lifestyle fuses classic designs from the past with bold ideas from the future.