Houston Digital Agency’s User Experience (UX) and Social Media Strategists to Speak at Big Design Conference

IDEA’s Senior UX Strategist (Laura Verble) and Social Marketing Strategist (Chris Pitre) co-presenting at Dallas’ Big Design Conference

Laura Verble and Chris Pitre will be co-presenting at the Big Design Conference in Dallas, Texas, May 28-29, 2010. The two will be discussing “The Ten Commandments of Social Interaction Design,” which will reveal some of the fundamental elements required when designing a social experience whether it be a website, social community platform, or marketing strategy. The conference will cover topics from social media to development to user experience.

The two strategists will be covering some lessons learned in social interaction design, which couples social media marketing with user experience design. Providing examples of experiences that validate these lessons, Chris and Laura will share their advice with attendees. “With the rising need of integrating social media and experiences within existing interactive environments, there’s so much to learn from an interaction design standpoint,” says Laura Verble. “I’m excited to share the things that I have learned about this growing field with the attendees,” continues Verble. Laura has improved the usability and performance of countless websites, intranets, extranets, web-based and desktop applications in her role. She has also facilitated and managed dozens of global usability studies, focus groups, and research initiatives.

Co-presenting with Laura is Chris Pitre, IDEA’s social marketing strategist. “The hype of social media has run its course, so now it’s time to start truly strategizing on how to integrate it into current channels,” says Pitre. “I have always been an admirer of the art and science of user experience and how that relates to my involvement with social media strategy, so this presentation is the perfect blend of Laura’s and my expertise,” continues Pitre. Chris oversees the social media initiatives for clients, as well as the agency, and serves as an in-house maven on social, mobile, and integrated digital marketing strategies.

About Big Design Conference
The Big Design Conference is two intense days of learning within the scope of Strategy, Social Media, User Experience, and Code Development. Experts from across the country will gather to present theories, research, experiences, and best practices to students, professionals, and executives looking to stay on the bleeding edge.

About IDEA
IDEA is a nationally recognized, full-service digital creative agency serving some of the biggest brands in the world. As trusted partners to our clients, we carefully weave creativity and technology together to help our clients build their brands and connect with their audiences in the digital space.