IDEA joins with content powerhouse to broaden its interactive portfolio

Wasser merges with IDEA to expand digital capabilities

Wasser, a leader in content development and design, joins IDEA, an interactive advertising and digital marketing agency known for its effective and highly original work. Together, Wasser and IDEA offer a whole new level of service — powerful content, engaging experiences, innovative delivery.

Caesar Vielmas, Senior Vice President and Managing Director of IDEA, is optimistic about the possibilities. “Each company’s capabilities and strengths complement the other perfectly, giving our clients a formidable range and depth of expertise for any project. Our coming together is a huge value-add for everyone involved— our clients above all.”

Christina Williams, Business Development Manager for Wasser, agrees. “You’d be hard-pressed to find companies within the digital space with the kind of experience Wasser and IDEA have. Now that we’re a team, there’s really no limit to the kind of solutions we can bring to the table.”

The two companies are now working closely together to develop service plans that integrate the skills and capabilities of both teams for the benefit of its clients. With the expanded capability of content strategy on both the marketing and technical fronts, IDEA will be able to offer clients a more end-to-end solution for its engagements.

Wasser, now fully integrated into IDEA, develops and deploys written, graphic and multimedia content for online marketing and technical communications. With over 30 years of experience, Wasser’s areas of expertise lie in content strategy and services. For more information on Wasser's services, please visit www.wasserstudios.com.