How to Attract Your Audience

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As you build your business, you will want to start building a customer base, as well as an audience, so you can grow as quickly as possible. One of the best ways to do this is to host a webinar once a week or every other week to start building an audience who will be interested in what your business offers. This is especially true if you will be coming out with a new product or service in the near future.

Once you are ready to host your first webinar, you will need to reach out to those who might be interested in your company. This will require a little research on your part. Start with social media sites and search within them for topics that relate to your business. Reply to posts talking about related topics with relevant information and a link to your webinar. You can repeat this process on YouTube, commenting on videos and even posting your own.

When you work on preparing your webinar, be sure to take these points into consideration to attract and hold your audience:

Plan Well – Make sure you are taking your audience into consideration when you plan your webinar. If your audience is a national or world-wide audience, you want to choose a time that is most likely to work for everyone. You can also replay your webinar on your website for those who miss it. Along with proper support, your webinar will reach the greatest number of people possible.
Content Quality – The quality of your content is extremely important. Make sure your content is informative, yet interesting, so you will capture their attention and make them want to come back for more.
Involve Your Audience – You will capture your audience even better if you get them involved. Make sure you use interactive features, such as polls and Q&A sessions, to keep your audience engaged throughout the webinar.
Advertise – You need to be careful in how you advertise; however, without it, you won’t see the attendance levels you desire. Make use of social media sites and blogs to spread the word about your webinar quickly.

Before you even start your webinar, you will need to make sure everything is ready for the big event. This will minimize any problems you experience and ensure your attendees will be back for more when you host your next webinar. Focus on these aspects:

Proper Equipment Setup – The equipment you will use for the webinar, such as the camera and microphones, need to be set up properly so there are no technical difficulties when your webinar starts. Nothing scares away attendees faster than malfunctioning equipment you just can’t get working.
Internet Speed – Test your Internet connection speed to make sure it is running at its optimal capacity. This will ensure the webinar runs as smoothly as possible.
Professional Presentation – Practice before the big day so you can give the most professional presentation you possibly can. Make sure you have all the documentation and visual aids you need before the webinar starts so you aren’t stumbling around looking for them when people are watching you.
Invitation Timing – You don’t want to send out your invitations too early or too late. Sending them out about two weeks before your webinar is the perfect amount of time to allow people to plan without forgetting about your webinar.