Choose a Webinar
An in-person conference might seem like the better option because you aren’t hiding behind your computer when you present, but putting it together can be complicated. It can be difficult to coordinate a time and place, as well as pay for the space you must use. Hosting a webinar online is the perfect way to hold a seminar with no space restrictions and fewer time constraints. If people can’t attend live, they can watch a recorded version later.
Approach Other Businesses
While you are trying to gain an advantage over your competitors, approaching other businesses can allow you to expand your reach. The key is to approach businesses that are related to yours but aren’t in direct competition. As long as you are aiming for the same audience, partnering together with other businesses can work to your advantage. You can sweeten the deal by hanging a banner for the other business or sending out business cards for them to your attendees.
Talk to Bloggers
Find bloggers who are local to your business or who cover topics related to your business. Negotiate with these bloggers to get them to make a post about your upcoming seminar. This will expand your reach to their audiences. If someone who reads their blog shares the post about your seminar, you will reach even farther, increasing your chances of an excellent turn-out.
Your goal with your seminar is to make money. However, one of the best ways you can encourage people to attend is by giving away free tickets. Hold a contest through your business or team up with a local radio station to give away a pair or two of tickets. This will bring people in and increase the chances of making them into customers at the same time.
Donate to Charity
Again, your main goal of your seminar is to make money. However, if there is a charity near and dear to your heart or one that somehow relates to your business or appeals to your target audience, the promise of donating some of your proceeds to charity can bring people in. In addition to bringing people to your webinar, the charity will also pitch in to spread the word about your seminar because they stand to benefit.
Hosting a seminar is a lot of work, but it can be well worth it if you can establish yourself as an expert and gain the trust of new customers. With these tips, you will be able to successfully bring more attendees to your webinar.