NEENAH, Wis. – Growing confidence in a more stable economy in 2011 is leading organizations to focus more resources on innovation this year, according to a new Innovation Industry Pulse Poll by Innovationedge, a leading U.S. – based strategy, management and innovation consultancy. In the survey, fifty percent of respondents predict the United States economy will be somewhat stronger in 2011 in comparison to 2010.
The Innovation Industry Pulse Poll is based on a highly targeted survey of executive and management-level innovation professionals from global organizations. The survey captures the current pulse of the innovation industry by exploring opinions on the economy and management views on innovation and marketing strategies.
Results reveal that organizations are evaluating their innovation strategies and go-to- market approaches, and they plan to focus more resources on these areas in 2011. In fact, 62 percent of the respondents said their company will allocate more resources to innovation this year. Organizations will focus their resources on open innovation tools and capabilities, new partnerships and collaborative relationships as well as new innovative marketing strategies. Several survey respondents revealed that their organizations are increasing the use of social media as a communication channel to connect with their customers.
“As the economy improves and organizations focus more resources on innovation strategies and initiatives, we’re seeing an expansion of collaborative relationships and leveraging of partnerships to explore new market spaces and innovative ideas,” says Cheryl Perkins, president and founder of Innovationedge. “In the survey, respondents were asked to rank their top sources for innovative ideas. Internal R&D and Business Partners were top choices followed by Employees and Customers. We have seen that collaborative partnerships and co-development opportunities can lead companies to new market spaces with opportunities for innovative product and/or service ideas.”
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About Innovationedge Research
The Innovation Industry Pulse Poll is a quarterly survey sent by Innovationedge to nearly 200 executive-level innovation professionals at leading global organizations. The survey aims to capture the latest developments on innovation leadership, measurement and strategy.
The Innovation Industry Pulse Poll is based on a highly targeted survey of executive and management-level innovation professionals from global organizations. The survey captures the current pulse of the innovation industry by exploring opinions on the economy and management views on innovation and marketing strategies.
Results reveal that organizations are evaluating their innovation strategies and go-to- market approaches, and they plan to focus more resources on these areas in 2011. In fact, 62 percent of the respondents said their company will allocate more resources to innovation this year. Organizations will focus their resources on open innovation tools and capabilities, new partnerships and collaborative relationships as well as new innovative marketing strategies. Several survey respondents revealed that their organizations are increasing the use of social media as a communication channel to connect with their customers.
“As the economy improves and organizations focus more resources on innovation strategies and initiatives, we’re seeing an expansion of collaborative relationships and leveraging of partnerships to explore new market spaces and innovative ideas,” says Cheryl Perkins, president and founder of Innovationedge. “In the survey, respondents were asked to rank their top sources for innovative ideas. Internal R&D and Business Partners were top choices followed by Employees and Customers. We have seen that collaborative partnerships and co-development opportunities can lead companies to new market spaces with opportunities for innovative product and/or service ideas.”
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About Innovationedge Research
The Innovation Industry Pulse Poll is a quarterly survey sent by Innovationedge to nearly 200 executive-level innovation professionals at leading global organizations. The survey aims to capture the latest developments on innovation leadership, measurement and strategy.