Innovationedge Founder Will Lead Panel on Creativity and Invention

Cheryl Perkins Will Discuss the Forces Culture of Innovation at European Conference

NEENAH, Wis., - Cheryl Perkins, founder and president of Innovationedge, a global strategic innovation consultancy based in Wisconsin, will explore tactics for translating creative ideas and invention into innovation with business leaders attending the European Conference on Creativity and Innovation.

In her session at the conference, Perkins will share ideas and strategies for working with creative talent and how to foster a culture of collaboration that can translate their ideas into innovative results. She will also discuss how to overcome the obstacles of working in a creative environment.

"The leaders who manage creative individuals have a unique opportunity to harvest the fruits of their creativity into tangible results that benefit their innovation efforts," Perkins said.

Topics covered will include:
  • Creating a strategy, structure and culture to lead creative efforts
  • Building a foundation to deliver innovation and intellectual assets
  • Identifying the right partners to deliver a sustainable pipeline
  • Appreciating the role of culture and how to keep the innovators involved.

In "Conquering Innovation Fatigue: Overcoming Barriers to Personal and Corporate Success", Perkins and her co-authors identified nine major factors that can slow or stop the innovative and creative process. Perkins will apply case studies to demonstrate how those factors can be overcome and prepare participants for the challenges they will face.

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???About Innovationedge
Innovationedge is a global strategic innovation consultancy that works with Fortune 500 companies, startups and inventors to drive their innovation agenda and deliver growth. The team’s fearless champions of innovation break barriers to help executives define their business strategy, develop new capabilities, design a winning organizational structure, and deliver breakthrough innovations through a robust growth pipeline of solutions and new-to-the-world innovations. The company also gives inventors an edge by crafting winning business propositions and creating strategic corporate partnerships that deliver commercial success. For more information, visit Innovationedge.com or read the company’s Views from the edge blog.??