NEENAH, Wis. - Cheryl Perkins, founder and president of Innovationedge, a global strategic innovation consultancy based in Wisconsin, will be an expert moderator at the Product Development Management Association’s (PDMA) Conference on Social Product Development & Co-Creation. The conference is presented in partnership with Local Motors and will be held from June 27-28, 2011 at the Local Motors Micro-Factory and The Arizona Biltmore in Phoenix, AZ.
This year’s program will feature an all-keynote cast with representatives from companies such as American Express, Crispin Porter + Bogusky, Harvard Business School, Intuit Labs, Hallmark and Wired Magazine. The event will bring together an expert group of industry leaders to help attendees understand and apply co-creative approaches that encourage breakthrough results in product development and innovation.
The conference is organized around a series of topics designed to illustrate key themes and applications of co-creation that have a large impact on all sizes of organizations and corporations.
Highlighted topics include:
The conference can be followed on Twitter at #CoCreatePDMA
More information and Registration
###
About Innovationedge
Innovationedge is a global strategic innovation consultancy based in Wisconsin. The team’s fearless champions of innovation break barriers to help executives define their business strategy, develop new capabilities, design a winning organizational structure, and deliver breakthrough innovations through a robust growth pipeline of solutions and new-to-the-world innovations. The company also gives inventors an edge by crafting winning business propositions and creating strategic corporate partnerships that deliver commercial success. For more information, visit www.innovationedge.com.
This year’s program will feature an all-keynote cast with representatives from companies such as American Express, Crispin Porter + Bogusky, Harvard Business School, Intuit Labs, Hallmark and Wired Magazine. The event will bring together an expert group of industry leaders to help attendees understand and apply co-creative approaches that encourage breakthrough results in product development and innovation.
The conference is organized around a series of topics designed to illustrate key themes and applications of co-creation that have a large impact on all sizes of organizations and corporations.
Highlighted topics include:
- The Value of Experience, which will look at value creation in a new light
- Creating Really Big Things, which will allow attendees to have a behind-the-scenes look at how companies are embracing social product development
- The Maker Movement, where attendees can learn how to make niche products mainstream
- Customer Interactions, focusing on user-generated communities
- Thinking Social, which will explore the power of social media
- Scalable Engagement Platforms, which will provide insight on the creation of engaging platforms
The conference can be followed on Twitter at #CoCreatePDMA
More information and Registration
###
About Innovationedge
Innovationedge is a global strategic innovation consultancy based in Wisconsin. The team’s fearless champions of innovation break barriers to help executives define their business strategy, develop new capabilities, design a winning organizational structure, and deliver breakthrough innovations through a robust growth pipeline of solutions and new-to-the-world innovations. The company also gives inventors an edge by crafting winning business propositions and creating strategic corporate partnerships that deliver commercial success. For more information, visit www.innovationedge.com.