Toronto, Ontario – Intelliworks, Inc., a leading provider of relationship management solutions for higher education, and DS Graphics, Inc., one of New England’s largest communications service providers, have announced a partnership this week at the 96th Annual University Professional & Continuing Education Association National Conference in Toronto.
Together the two companies will deliver an integrated solution that will enable colleges to directly link their CRM data to a multi-tiered communications platform that will automatically create targeted, personalized communications for students via traditional print, digital media, direct mail, email or social media.
The net outcome for schools will be a competitive edge, convenience, communications optimization, cost-savings, improved recruitment marketing efforts and a direct revenue driver for institutions looking to grow enrollment.
“At DS Graphics, we have always differentiated ourselves by being far more than just a standard print communications vendor. We have strategic discussions with clients to ensure they’re reaching the right audience with the right messaging,” said Jack McGrath, DS Graphics Senior Vice-President, “Our knowledge of strategic resources and manufacturing has allowed us to provide true counsel to colleges and universities in need of integrated communications solutions. By adding Intelliworks’ capabilities, we can now offer even more data-driven automation to our robust communications solutions.”
“In working with nearly 200 institutions around the globe, we recognize the importance of extending our CRM’s capabilities into more traditional communications channels, like print and direct mail,” said Todd Gibby, CEO of Intelliworks. “In doing so, we wanted to find a partner that would be able to provide strategic guidance to our client institutions on how to best incorporate print and direct mail into their marketing mix. DS Graphics brings not just print solutions, but multi-channel marketing strategy and best practices that help institutions realize a quick ROI on their marketing investment and optimize traditional and new marketing channels.”
DS Graphics offers a broad range of expertise, including: creative services, print, direct mail, inventory management and fulfillment, and executing integrated marketing campaigns for a variety of industries including higher education. More than 50 colleges and universities nationally have successfully partnered with DS Graphics to meet their strategic marketing needs.
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About Intelliworks, Inc.
Intelliworks enables enrollment and admissions professionals to make purposeful connections with students through its Web-based relationship management, marketing and recruitment software and services. Leading institutions around the globe leverage Intelliworks' relationship management solutions for higher education to increase enrollment, enhance marketing performance and improve operational efficiency. For more information, visit http://www.intelliworks.com.
About DS Graphics
DS Graphics is a privately-held firm established in 1974 by founder Jim Pallis. Since 1990, the firm has grown from revenues of $1.7 million to nearly $40 million today. DS Graphics has established a record of success within the communications industry which includes long-term partnerships with key leaders within the publishing, software, advertising, medical, higher education and non-profit industries. For more information, visit http://www.dsgraphics.com/.
Together the two companies will deliver an integrated solution that will enable colleges to directly link their CRM data to a multi-tiered communications platform that will automatically create targeted, personalized communications for students via traditional print, digital media, direct mail, email or social media.
The net outcome for schools will be a competitive edge, convenience, communications optimization, cost-savings, improved recruitment marketing efforts and a direct revenue driver for institutions looking to grow enrollment.
“At DS Graphics, we have always differentiated ourselves by being far more than just a standard print communications vendor. We have strategic discussions with clients to ensure they’re reaching the right audience with the right messaging,” said Jack McGrath, DS Graphics Senior Vice-President, “Our knowledge of strategic resources and manufacturing has allowed us to provide true counsel to colleges and universities in need of integrated communications solutions. By adding Intelliworks’ capabilities, we can now offer even more data-driven automation to our robust communications solutions.”
“In working with nearly 200 institutions around the globe, we recognize the importance of extending our CRM’s capabilities into more traditional communications channels, like print and direct mail,” said Todd Gibby, CEO of Intelliworks. “In doing so, we wanted to find a partner that would be able to provide strategic guidance to our client institutions on how to best incorporate print and direct mail into their marketing mix. DS Graphics brings not just print solutions, but multi-channel marketing strategy and best practices that help institutions realize a quick ROI on their marketing investment and optimize traditional and new marketing channels.”
DS Graphics offers a broad range of expertise, including: creative services, print, direct mail, inventory management and fulfillment, and executing integrated marketing campaigns for a variety of industries including higher education. More than 50 colleges and universities nationally have successfully partnered with DS Graphics to meet their strategic marketing needs.
###
About Intelliworks, Inc.
Intelliworks enables enrollment and admissions professionals to make purposeful connections with students through its Web-based relationship management, marketing and recruitment software and services. Leading institutions around the globe leverage Intelliworks' relationship management solutions for higher education to increase enrollment, enhance marketing performance and improve operational efficiency. For more information, visit http://www.intelliworks.com.
About DS Graphics
DS Graphics is a privately-held firm established in 1974 by founder Jim Pallis. Since 1990, the firm has grown from revenues of $1.7 million to nearly $40 million today. DS Graphics has established a record of success within the communications industry which includes long-term partnerships with key leaders within the publishing, software, advertising, medical, higher education and non-profit industries. For more information, visit http://www.dsgraphics.com/.