John Ryan completes 500-branch digital signage rollout for Caja Mediterráneo
Messaging Manager platform is key to Spanish bank's localization strategy
03.15.2009 – Madrid, March 16, 2009 - John Ryan, a retail marketing agency, today announced the completion of a three-channel digital signage network in 500 branches of Caja Mediterrá¡neo. Placed in high-traffic areas of the branch and branch exterior, the screens convey an array of promotional and informational messages in eight languages.
Caja Mediterrá¡neo has used the network to further its locally oriented marketing strategy. With thousands of possible programming permutations in force at any point in time, no two branches play identical content.
Some examples of localized messaging include:
> An events calendar featuring Caja Mediterrá¡neo’s sponsorships of activities at the neighborhood, provincial, regional and national level
> “Micro-campaigns” that vary for each branch, based on the prior week’s sales results
> Local real-estate listings
The system is operated by John Ryan’s Web-based Messaging Manager content creation and management tools. Five different internal departments regularly use the system, as well as external agencies and translators.
“The dynamic messaging system has improved awareness of our offers while improving customer satisfaction with the branch in general,” said Francisco Galiano, Deputy General Manager of Retail. “Sales results reflect these improvements.”
About Caja Mediterrá¡neo
Caja Mediterrá¡neo was established more than 130 years ago and is now one of the largest savings banks in Spain, with an international network of more than 1,100 sites. Headquartered in Alicante, Caja Mediterrá¡neo is a non-profit organization created for social and charitable purposes. Any net earnings are used to create reserve funds to protect its savers, and to create, maintain and contribute to charitable, social and cultural activities. More information is available at www.cam.es.
About John Ryan
With offices in the U.S., Europe and Asia, John Ryan is a retail marketing agency specializing in "Total Store Messaging" - a disciplined approach to making the most of customer communications. A leader in the application of multimedia and interactive technology to point-of-sale marketing, John Ryan operates some of the largest digital signage networks in the U.S. and Europe and has been recognized for its innovation with multiple POPAI, Digi and Fourth Screen awards. For additional information visit www.johnryan.com.
- Twitter Pitch
- John Ryan platform helps Caja Mediterráneo deliver localized messages to 500 branches on 3 channels in 8 languages.
- Tweet It!
- News Facts
-
- Install includes 500 branches throughout Spain
- Caja Mediterráneo uses digital signage for locally oriented marketing
- Promotional and informational messages are delivered simultaneously across 3 channels in 8 languages
- Bank’s localization efforts result in thousands of simultaneous programming permutations
- Digital signage network is powered by John Ryan's Messaging Manager
- Resource Links
- John Ryan Web site
- Caja Mediterráneo
- Tags
- banking, bank marketing, retailing, merchandising, POP, point of purchase, digital signage, Caja Mediterráneo, John Ryan, Message Manager, content, DOOH, Caja Mediterraneo
- Share via
- More John Ryan News
- John Ryan webinar takes on question of digital signage in banking
- Caja Mediterráneo grows "Channel CAM" into a comprehensive communication program, considered a first in Europe
- Caja Mediterráneo convierte "Canal CAM" en un proyecto de comunicación integral pionero en Europa
- John Ryan to host webinar on the role of digital signage in banking
-
Visit Newsroom
Subscribe
PitchEngine™ is not responsible or liable for the accuracy, validity or quality of this content. Users are solely responsible for the facts and accuracy of all information posted and shared on the Site. PitchEngine reserves the right to reject or hold social media releases that it deems not newsworthy in its judgment, at any time.
Limitation of Liability - In no event will PitchEngine be liable for any direct, indirect, incidental, special, exemplary or consequential damages (Including, but not limited to, damages for loss of business profits, business interruption, loss of programs or information, and the like). This disclaimer of liability applies to any damages or injury under any cause of action, including, without limitation, those caused by any failure of performance, error, omission, interruption, deletion, defect, delay in operation or transmission, computer virus or bug, communication line failure, theft, destruction or alteration of or unauthorized access to the Site or materials on the Site.
© Copyright 2009 PitchEngine, Inc.
Download vCards
Ask a Question or Add Your Comment