Minneapolis, April, 16, 2009 - John Ryan has completed the rollout of multimedia messaging system for one of the 5 largest banks in the U.S.
The majority of sites in the 1,300-branch network were launched in just 28 weeks.
Powered by John Ryan’s Messaging Manager platform, the new system features flat screens in high visibility locations of each branch. The system allows marketers to send unique messages to each site based on local characteristics, market data, day part and CRM data.
Key results since the rollout of the new messaging system include:
- A doubling of message recall and a quadrupling in the number of customers who can recall more than one message.
- 8% of customers pursued more information about products advertised during the same branch visits.
- 4 times more customers found the branch “easy to navigate” and “well organized”.
- 85% of employees said the elements helped support their sales conversation, and 80% said they supported efforts to make referrals.
"This project provides definitive evidence of the value of more careful message targeting at the point of sale,” said Maggie Pyzdrowski, North American Managing Director of John Ryan. "By fine-tuning messages based on market knowledge, the bank achieves consistently improved results. Superior ROI through precision targeting is welcome news for marketers operating under tight budget constraints," she said.
About John Ryan
With offices in the U.S., Europe and Asia, John Ryan is a retail marketing agency specializing in "Total Store Messaging" - a disciplined approach to making the most of customer communications. A leader in the application of multimedia and interactive technology to point-of-sale marketing, John Ryan operates some of the largest digital signage networks in the U.S. and Europe and has been recognized for its innovation with multiple POPAI, Digi and Fourth Screen awards. For additional information visit www.johnryan.com.
The majority of sites in the 1,300-branch network were launched in just 28 weeks.
Powered by John Ryan’s Messaging Manager platform, the new system features flat screens in high visibility locations of each branch. The system allows marketers to send unique messages to each site based on local characteristics, market data, day part and CRM data.
Key results since the rollout of the new messaging system include:
- A doubling of message recall and a quadrupling in the number of customers who can recall more than one message.
- 8% of customers pursued more information about products advertised during the same branch visits.
- 4 times more customers found the branch “easy to navigate” and “well organized”.
- 85% of employees said the elements helped support their sales conversation, and 80% said they supported efforts to make referrals.
"This project provides definitive evidence of the value of more careful message targeting at the point of sale,” said Maggie Pyzdrowski, North American Managing Director of John Ryan. "By fine-tuning messages based on market knowledge, the bank achieves consistently improved results. Superior ROI through precision targeting is welcome news for marketers operating under tight budget constraints," she said.
About John Ryan
With offices in the U.S., Europe and Asia, John Ryan is a retail marketing agency specializing in "Total Store Messaging" - a disciplined approach to making the most of customer communications. A leader in the application of multimedia and interactive technology to point-of-sale marketing, John Ryan operates some of the largest digital signage networks in the U.S. and Europe and has been recognized for its innovation with multiple POPAI, Digi and Fourth Screen awards. For additional information visit www.johnryan.com.