Las Vegas, March 24, 2009 - John Ryan was awarded the 2009 POPAI OMA Silver award for its digital signage implementation at the Spanish bank, Caja Mediterráneo.
In the award-winning project, John Ryan developed a three-channel, 500-branch digital signage network, featuring screens placed in high-traffic areas of the branch interior and exterior. The network was designed to convey an array of promotional and informational messages in eight languages. The bank's localization efforts produce thousands of simultaneous programming permutations, which are all handled by John Ryan's Messaging Manager platform.
This year's POPAI OMA awards were announced at the GlobalShop 2009 expo in Las Vegas.
About POPAI
Founded in 1936 as The Point of Purchase Advertising Institute, and know known as Point of Purchase Advertising International, POPAI is the only global, non-profit trade association dedicated to the advancement of the marketing at retail advertising medium as an effective method of reaching consumers at retail, where more than 70% of buying decisions are made.
About Caja Mediterráneo
Caja Mediterráneo was established more than 130 years ago and is now one of the largest savings banks in Spain, with an international network of more than 1,100 sites. Headquartered in Alicante, Caja Mediterráneo is a non-profit organization created for social and charitable purposes. Any net earnings are used to create reserve funds to protect its savers, and to create, maintain and contribute to charitable, social and cultural activities. More information is available at www.cam.es.
About John Ryan
With offices in the U.S., Europe and Asia, John Ryan is a retail marketing agency specializing in "Total Store Messaging" - a disciplined approach to making the most of customer communications. A leader in the application of multimedia and interactive technology to point-of-sale marketing, John Ryan operates some of the largest digital signage networks in the U.S. and Europe and has been recognized for its innovation with multiple POPAI, Digi and Fourth Screen awards. For additional information visit www.johnryan.com.
In the award-winning project, John Ryan developed a three-channel, 500-branch digital signage network, featuring screens placed in high-traffic areas of the branch interior and exterior. The network was designed to convey an array of promotional and informational messages in eight languages. The bank's localization efforts produce thousands of simultaneous programming permutations, which are all handled by John Ryan's Messaging Manager platform.
This year's POPAI OMA awards were announced at the GlobalShop 2009 expo in Las Vegas.
About POPAI
Founded in 1936 as The Point of Purchase Advertising Institute, and know known as Point of Purchase Advertising International, POPAI is the only global, non-profit trade association dedicated to the advancement of the marketing at retail advertising medium as an effective method of reaching consumers at retail, where more than 70% of buying decisions are made.
About Caja Mediterráneo
Caja Mediterráneo was established more than 130 years ago and is now one of the largest savings banks in Spain, with an international network of more than 1,100 sites. Headquartered in Alicante, Caja Mediterráneo is a non-profit organization created for social and charitable purposes. Any net earnings are used to create reserve funds to protect its savers, and to create, maintain and contribute to charitable, social and cultural activities. More information is available at www.cam.es.
About John Ryan
With offices in the U.S., Europe and Asia, John Ryan is a retail marketing agency specializing in "Total Store Messaging" - a disciplined approach to making the most of customer communications. A leader in the application of multimedia and interactive technology to point-of-sale marketing, John Ryan operates some of the largest digital signage networks in the U.S. and Europe and has been recognized for its innovation with multiple POPAI, Digi and Fourth Screen awards. For additional information visit www.johnryan.com.