LAS VEGAS (February 13, 2012) – The Cosmopolitan of Las Vegas evolves its Just the Right Amount of Wrong campaign with the premiere of a new television campaign during the February 12 national broadcast of the Grammy Awards.
In collaboration with Fallon, The Cosmopolitan introduces the third chapter in its Just the Right Amount of Wrong television campaign. Lisa Marchese, Chief Marketing Officer, shared “We continue to believe in the power of provocative and breakthrough creative as key to driving curiosity and trial of the brand. Particularly in a market as crowded as Las Vegas, standing out in a manner which resonates with our target guests is crucial.”
The new campaign will premiere during the Grammy Awards, a natural fit for creative that features the iconic song "Bohemian Rhapsody" written by Freddie Mercury. “The iconic lyrics used in the work provide the entirety of the film's script,” noted Rob Buchner, chief marketing officer at Fallon, the advertising agency for the resort. "The experience at The Cosmopolitan of Las Vegas is one we know will leave guests with a story worth telling. This spot shows just that, and does so with a creative twist."
“The Cosmopolitan of Las Vegas will continue to build a distinctive brand amongst its Las Vegas competitors,” said Marchese. “And like any brand, we must refresh, reinvent and captivate. This new spot represents a step in that journey. We are excited for the premiere and thank Fallon for their hard work and spirited collaboration.”
Tweet: Watch @Cosmopolitan_LV’s new TV spot here: www.cosmopolitanlasvegas.com/LetMeGo #LetMeGo (It’s OK to sing along.)
About The Cosmopolitan of Las Vegas
The Cosmopolitan of Las Vegas is the city’s newest luxury resort offering a decidedly different perspective. Located at the heart of The Strip directly between CityCenter and Bellagio, the resort’s uniquely vertical multi-tower design offers spectacular views of the vibrant city. The new 2,995-room resort features oversized residential-style living spaces with expansive, one-of-a-kind private terraces. The Cosmopolitan’s luxurious resort amenities include a 100,000 square foot casino; Sahra Spa & Hammam and Violet Hour Hair Nails Beauty; three unique pool experiences; Marquee Nightclub & Dayclub, a multi-level integrated indoor/outdoor nightclub and 150,000 square feet of state-of-the-art convention and meeting space. An eclectic line-up of new-to-market retailers include: AllSaints Spitalfields, Beckley, CRSVR Sneaker Boutique, DNA2050, EATDRINK, Jason of Beverly Hills, Kidrobot, Molly Brown's Swimwear, Retrospecs & Co, Skins 62 Cosmetics, Stitched and Utique. Signature restaurants include: Blue Ribbon Sushi Bar & Grill by restaurateurs Bruce and Eric Bromberg; Comme Ça by Los Angeles Chef David Myers; Estiatorio Milos, by international restaurateur Costas Spiliadis; Holsteins from Block 16 Hospitality; Jaleo and China Poblano restaurants by acclaimed Chef José Andrés; Scarpetta and D.O.C.G. by award-winning Chef Scott Conant; and popular steakhouse STK from The ONE Group.
About Fallon Minneapolis
Fallon Minneapolis is a division of Fallon Worldwide, a part of Publicis Groupe S.A., based in Paris. Fallon Minneapolis’ clients include: Travelers, TIME Magazine, Buffalo Wild Wings, Nestlé Purina, Nestlé Beverages, Cadillac, Abu Dhabi Commercial Bank, Cruzan Rum, Charter Communications, General Mills, H&R Block, Comedy Central, The Cosmopolitan of Las Vegas Hotel and TheLadders.com. Fallon Worldwide is one of the world’s most critically acclaimed creativity companies, delivering inventive business solutions for some of the world’s leading brands. Additional information can be found at www.fallon.com.
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