The Kodak Challenge celebrates beautiful holes and memorable moments on the PGA TOUR and challenges players to perform their best on 30 designated Kodak Challenge holes. The player with the lowest cumulative score on his best 18 Kodak Challenge holes wins the $1 million. The 485-yard, par-4 17th on the Magnolia Course was the 30th and final hole of the 2011 Kodak Challenge season.
“It has been an exciting year-long process,” commented Lunde. “The Kodak Challenge is something we’ve been talking about all year. It adds a lot of fun to the tournaments. I couldn’t be happier and more thankful to Kodak and the TOUR.”
Lunde first grabbed the Kodak Challenge lead at the Arnold Palmer Invitational presented by MasterCard in March, and arrived at the Children’s Miracle Network Hospitals Classic with a formidable two-shot lead over Cameron Tringale at 19-under-par. Tringale was joined in second place by Fabian Gomez at 17-under-par as Gomez converted par on the Kodak Challenge hole in the first round, eliminating a triple-bogey from his 18-hole scorecard he made earlier in the year at the AT&T Pebble Beach National Pro-Am.
Two shots off the Kodak Challenge lead, the odds of Tringale and Gomez catching Lunde over the weekend were steep, as both players needed an eagle on the par-4 17th hole to force a potential playoff. Neither player posted an eagle in the final two rounds, clinching the Kodak Challenge title for Lunde at 19-under-par.
With the victory, the San Diego native, who has one PGA Tour win to his credit (2010 Turning Stone Resort Championship), becomes the third PGA TOUR player to capture the Kodak Challenge competition. Last year, Troy Merritt defeated Rickie Fowler and Aaron Baddeley in a playoff. Kevin Streelman won the inaugural Kodak competition in 2009.
“Bill Lunde was tremendously consistent on the Kodak Challenge this season. Week in and week out, he delivered superb shot-making on the greatest scorecard in golf. On behalf of everyone at Kodak, I’d like to thank Bill and all competitors for delivering a season of Kodak Moments,” said Kodak Director of Sports Marketing Steve Powell.
“The Kodak Challenge is a unique and compelling competition for players and fans and reflects both the heritage of our brand and the continued innovation of the new Kodak. The success of the Kodak Challenge is due to the hard work of many people; from our own Kodak team members, to great partners like our friends here at Disney and the Children’s Miracle Network Hospitals Classic.”
To honor the winner of the Kodak Challenge, Kodak commissioned the development of a unique multi-media trophy. Designed and fabricated by Tiffany & Co., the award integrates Kodak digital imaging technology with a modern trophy display to create a one-of-a-kind showcase for the Kodak Challenge and Kodak technology.
About Kodak
As the world’s foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives. To learn more, visit http://www.kodak.com and follow our blogs and more at http://www.kodak.com/go/followus. More than 75 million people worldwide manage, share and create photo gifts online at KODAK Gallery – join today at www.kodakgallery.com.
Kodak's marketing partnership with the TOUR includes the designation as Official Imaging Provider of the PGA TOUR, Champions Tour and Nationwide Tour, including cameras, printers and scanners. For more on the Kodak Challenge visit pgatour.com/kodakchallenge. Fans can also follow the Kodak Challenge at facebook.com/kodakchallenge, twitter.com/kodakchallenge, and 1000words.kodak.com/kodakchallenge.
About PGA TOUR
The PGA TOUR is the world’s premier membership organization for touring professional golfers, co-sanctioning more than 100 tournaments on the PGA TOUR, Champions Tour and Nationwide Tour.
The PGA TOUR’s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in communities in which it plays, and provide financial opportunities for TOUR players.
In 2011, the three Tours collectively have tournaments in 29 states and in 12 countries and territories outside of the United States. PGA TOUR tournaments are broadcast to approximately 500 million households in 224 countries and territories in 29 languages.
Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2010, tournaments on the three Tours generated more than $120 million for local charitable organizations, bringing the TOUR’s all-time total of charitable contributions to more than $1.6 billion. The PGA TOUR's web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, FL.
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CONTACTS
Joel Schuchmann, PGA TOUR, 904-280-4707, joelschuchmann@pgatourhq.com
Steven J. Powell, Kodak, 585-781-5666, sjpowell@kodak.com
Chuck Beeler, Eric Mower and Associates, 315-374-4759 cbeeler@mower.com

