KRISPY KREME TO CELEBRATE NATIONAL DOUGHNUT DAY WITH A SWEET DEAL

Krispy Kreme Partners with Crayons® All-Natural Beverage Company

SEATTLE - May 28, 2009 - To celebrate National Doughnut Day on Friday, June 5, KremeWorks, LLC, a division of Seattle, Wash. base ICON, LLC, is partnering with Crayons® All-Natural Beverage Company to offer a sweet deal at Krispy Kreme stores in Washington, Oregon and Hawaii. With the purchase of two dozen Krispy Kreme doughnuts, customers will receive a free 4-pack of Crayons functional fruit juice drinks. This promotion will run through mid-July.

“What better way to celebrate National Doughnut Day than with a warm Krispy Kreme doughnut and a cool Crayons fruit juice drink,” said Gerard Centioli, president and CEO of ICON, LLC and co-founder of KremeWorks, LLC, a joint venture with Krispy Kreme Doughnuts, Inc. “We are proud to partner with Crayons, a company that, like ours, is passionate about providing fun family experiences through great products.”

National Doughnut Day started in 1938 as a fundraiser for the Chicago Salvation Army to help the needy during the Great Depression and to honor the Salvation Army “Lassies” who served doughnuts to soldiers in France during World War I. While overseas, the lassies often cooked the doughnuts in the metal helmets of American soldiers. National Doughnut Day is celebrated on the first Friday of every June.

“A cold Crayons fruit juice drink and a warm Krispy Kreme doughnut are my idea of a perfect way to kick off the summer months, and of course National Doughnut Day” said Paul Curhan, chief marketing officer of Crayons All-Natural Beverage Company. “Krispy Kreme is a leader in their industry and we are proud to offer our premium beverage along-side their family friendly treats.”

Crayons all-natural fruit juice drinks have been available in Krispy Kreme stores since 2008 and are a top seller. Crayons all-natural fruit juice drinks are now available in a convenient take-home 4-pack. Flavors include:
- Blueberry-Raspberry RAZZICAL™ - “The Free Radical Grabber” is formulated with the 3 essential antioxidants to support a berry, berry long life.
- Fruit Punch 3PM™ - “The Afternoon Pick-Me-Up” is a mid-afternoon snack boost with B vitamins for energy and fiber equaling 2 cups of grapes to put a little punch into your PM.
- Tickled Pink Lemonade THIRST-C™ - “The Quencherator” is a contemporized version of the classic for instant refreshment plus 100% Vitamin C and more so that kids can squeeze more out of life.
- Watermelon & Wild Berries BUFF BONZ™ - “The Calcium Booster” has 3 calcium boosting vitamins plus calcium to support sound muscle and bone development.
- Kiwi Strawberry SUPER-V™ - “The Multi-V Marvel” is a multi-vitamin beverage made to save the day from head to toe.
- Outrageous Orange Mango D-FENSE™ - “The Immunity Guard” is an immunity support beverage with vitamins, zinc, as much fiber as an orange and other bug-fighting nutrients.

The National Doughnut Day deal will be available at the following stores:

Washington
Burlington Krispy Kreme
711 Haggen Drive
Burlington, WA 98233

Clark County Krispy Kreme
8517 NE Andresen Road
Vancouver, WA 98665

Issaquah Krispy Kreme
6210 E Lake Sammamish Pkwy SE
Issaquah, WA 98029

North Seattle Krispy Kreme
12505 Aurora Avenue North
Seattle, WA 98133

Puyallup Krispy Kreme
3610 S Meridian St SR 161
Puyallup, WA 98373

SODO Krispy Kreme
1900 1st Avenue South
Seattle, WA 98134

Spokane Krispy Kreme
15401 East Indiana Avenue
Spokane, WA 99216

Tacoma Mall Krispy Kreme
4302 Tacoma Mall Blvd.
Tacoma, WA 98409

Oregon
Beaverton Krispy Kreme
16415 NW Cornell Road
Beaverton, OR 97006

Clackamas Krispy Kreme
9950 SE 82nd Avenue
Portland, OR 97086

Hawaii
Maui Krispy Kreme
433 Kele Street
Kahului, HI 96732

About Crayons® All Natural Beverage Company
Crayons® All Natural Beverage Company was launched in April 2004 by co-founders and dads, Duncan Seay and P.J. Palmer. With the mantra Goodness That’s Fun™, Crayons® beverages have been widely embraced since launching in 2007 and are already available at in several local retailers such as Whole Foods, QFC, Top Food and Safeway. Crayons® owns the U.S. and internationally registered trademarks to the brand name Crayons® along with its registered oval trade design in various food and beverage classes. The Company is headquartered in Bellevue, Wash. For additional information, please visit www.drinkcrayons.com.