BUFFALO, NY – Calling all local hockey enthusiasts who missed their shot to enter a team in the sold out Labatt Blue Buffalo Pond Hockey Tournament… you still have a chance to get in. Labatt Blue beer recently announced an opportunity for local hockey teams to win a spot in the 4th Annual Labatt Blue Buffalo Pond Hockey Tournament. With hundreds of local teams still on the waiting list, consumers 21 years of age or older can now visit specially-marked Labatt Blue displays at participating retailers for details. One lucky winner will receive a team entry in the sold out Labatt Blue Buffalo Pond Hockey Tournament taking place on Friday, February 11 through Sunday, February 13, 2011.
“The interest and demand for a team spot in the Labatt Blue Buffalo Pond Hockey Tournament has exploded over the past four years,” said Brett Carlsen, associate brand manager, Labatt Blue. “With this year’s tournament selling out in less than a day, we’re excited to give our Labatt Blue Buffalo Pond Hockey loyalists another shot to get into our tournament.”
Consumers can visit participating retailers, including Wilson Farms and Sugar Creek locations throughout Western NY, Jack Astor’s inside the Walden Galleria Mall, Scallywags in Derby, NY and Shenanigans in Amherst, NY to obtain a special code and enter it online at www.LabattBlueUS.com/buffalo through January 31, 2011. Ten runner-up prizes consisting of Labatt Blue Real Hockey gear also will be awarded. Winners will be chosen by random drawing around February 1, 2011. Full rules can be found online at www.LabattBlueUS.com/buffalo. There is no purchase necessary to enter.
On February 11-13, 2011, 124 teams, ranging from novice, intermediate, advanced and elite players from around the region will take to the ice at downtown Buffalo’s Erie Basin Marina. Competing teams will be comprised of four to six players, 21 years of age and older, playing a four-on-four format, absent a goalie. Nets are six inches high and six feet wide like the goals used in the Labatt Blue US Adult Pond Hockey Championships held in Eagle River, Wisconsin. Teams will compete in a round robin format in one of 16 divisions. The winner of each bracket will go on to play a championship game.
For more information, players and fans can visit www.labattbluepondhockey.com. Become a fan of the Labatt Blue Buffalo Pond Hockey Tournament at www.facebook.com/Labattbluepondhockey. Fans receive updates and information on rink construction, schedules, weather conditions and more.
*The Labatt Blue Buffalo Pond Hockey Tournament is subject to weather conditions.
About Labatt USA
Headquartered in Buffalo, NY, Labatt USA imports Labatt Blue and Labatt Blue Light daily from Canada. Labatt Blue is America’s top-selling Canadian beer. First brewed in 1951, Labatt Blue offers a clean, refreshing taste, light color, slight hop aroma, good balance, fruity character and a slightly sweet taste. Labatt Blue Light, an American-style light lager, won a Gold Medal in the 2004 World Beer Cup. Labatt Blue Light is the No. 2 Canadian import behind Labatt Blue.
Labatt USA, owned by North American Breweries, imports and markets Labatt Blue™, Labatt Blue Light™ and other Canadian brands into the United States. View and subscribe to news from Labatt USA here: http://www.pitchfeed.com/labattusa/1974
Always enjoy responsibly.
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“The interest and demand for a team spot in the Labatt Blue Buffalo Pond Hockey Tournament has exploded over the past four years,” said Brett Carlsen, associate brand manager, Labatt Blue. “With this year’s tournament selling out in less than a day, we’re excited to give our Labatt Blue Buffalo Pond Hockey loyalists another shot to get into our tournament.”
Consumers can visit participating retailers, including Wilson Farms and Sugar Creek locations throughout Western NY, Jack Astor’s inside the Walden Galleria Mall, Scallywags in Derby, NY and Shenanigans in Amherst, NY to obtain a special code and enter it online at www.LabattBlueUS.com/buffalo through January 31, 2011. Ten runner-up prizes consisting of Labatt Blue Real Hockey gear also will be awarded. Winners will be chosen by random drawing around February 1, 2011. Full rules can be found online at www.LabattBlueUS.com/buffalo. There is no purchase necessary to enter.
On February 11-13, 2011, 124 teams, ranging from novice, intermediate, advanced and elite players from around the region will take to the ice at downtown Buffalo’s Erie Basin Marina. Competing teams will be comprised of four to six players, 21 years of age and older, playing a four-on-four format, absent a goalie. Nets are six inches high and six feet wide like the goals used in the Labatt Blue US Adult Pond Hockey Championships held in Eagle River, Wisconsin. Teams will compete in a round robin format in one of 16 divisions. The winner of each bracket will go on to play a championship game.
For more information, players and fans can visit www.labattbluepondhockey.com. Become a fan of the Labatt Blue Buffalo Pond Hockey Tournament at www.facebook.com/Labattbluepondhockey. Fans receive updates and information on rink construction, schedules, weather conditions and more.
*The Labatt Blue Buffalo Pond Hockey Tournament is subject to weather conditions.
About Labatt USA
Headquartered in Buffalo, NY, Labatt USA imports Labatt Blue and Labatt Blue Light daily from Canada. Labatt Blue is America’s top-selling Canadian beer. First brewed in 1951, Labatt Blue offers a clean, refreshing taste, light color, slight hop aroma, good balance, fruity character and a slightly sweet taste. Labatt Blue Light, an American-style light lager, won a Gold Medal in the 2004 World Beer Cup. Labatt Blue Light is the No. 2 Canadian import behind Labatt Blue.
Labatt USA, owned by North American Breweries, imports and markets Labatt Blue™, Labatt Blue Light™ and other Canadian brands into the United States. View and subscribe to news from Labatt USA here: http://www.pitchfeed.com/labattusa/1974
Always enjoy responsibly.
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