BC Children’s Hospital Knit-in to Raise Awareness for The Period of PURPLE Crying

Caring volunteers will be knitting and organizing over 3,700 hand-knit purple caps earmarked for birthing hospitals across BC

Vancouver, BC – On Monday, Nov. 22, knitters, seniors, students and mom bloggers are gathering at the Chieng Family Atrium at the Child & Family Research Institute to take part in a knit-in to raise awareness for the Period of PURPLE Crying, a shaken baby program. They will also sort over 3,700 hand-knit purple caps, sent from across BC and as far away as New Brunswick.

These caps will be distributed to new parents in BC’s 50 birthing hospitals along with the Period of PURPLE Crying: A New Way to Understand Your Baby’s Crying DVD and booklet during the week of November 22 in celebration of National Child Day, which takes place Nov. 20.

Knit-in Details:
When: Monday, Nov. 22, 2010
10:45 am to 12 pm - Photo-ops and interviews

Where: Chieng Family Atrium at the Child & Family Research Institute 938 West 28th Avenue, Vancouver, BC
(Enter the BC Children’s and BC Women’s campus at Gate 1, off Oak Street and proceed to the left. The Child & Family Research Institute is the first building on the left as you proceed around the Ring Road. Parking is available throughout the site).

Who will be in attendance:
• Marilyn Barr, Director of Prevent Shaken Baby Syndrome BC.
• Hon. Mary Polak, Minister of Children and Family Development
• Kerry Sauriol, mom blogger, and daughter Tara: http://www.crunchycarpets.com/2010/08/sharing-the-purple-crying/
• Forty local elementary students knitting
• Seniors sorting and tagging over 3,700 newborn caps
• Crafters knitting purple hats

“I’m thrilled with the community support the purple caps campaign has generated – and, by extension, the increased awareness of shaken baby syndrome,” said Mary Polak, Minister of Child and Family Development. “As a ministry, we’re proud to support the campaign and the Period of PURPLE initiative which helps new parents understand their baby’s crying is a normal part of development.”

Prevent Shaken Baby Syndrome BC, a program of BC Children’s Hospital, will have personnel on-hand to address questions about the Period of PURPLE Crying, while mothers, seniors, knitters and 40 grade four students will be knitting, sorting and tagging these charming purple caps. The caps come in various shapes, designs and sizes, some tiny enough for preemies, and others suitable for larger babies.

Campaign organizers have been wowed by the participation of knitters across BC. Highlights range from over 800 caps from the tiny town of Elkford, weekly knit-ins at Tall Tales Books in Victoria, and donations from new knitters who wanted to give back.

The cap knitting campaign aims to educate parents and other caregivers about the Period of PURPLE Crying, a frequently misunderstood but typical stage in early infancy. Frustration often accompanies normal increased early infant crying, which is a key trigger to shaking.

Find out more about the Period of PURPLE Crying at http://www.dontshake.ca.
Follow us on twitter @purplecrying or join the Facebook page

Additional interview op: Kristen Magel, Port Alberni maternity nurse and mother of a high crier is available for phone interviews only.