NEW YORK – Research and marketing education leader MarketingProfs is bringing the top minds in social media and blogging together October 21 in Chicago to hash out what's really working (and what isn't) in social communities online—and what the future holds for social media marketers.
The Power Forum on Social Media and Blogging: What's Next? will convene at noon October 21 at the MarketingProfs Digital Marketing Mixer, a two-day conference being held October 21-22 at the Chicago Hyatt Regency O'Hare.
Scott Rosenberg, co-founder of Salon and author of Say Everything, will moderate the discussion, with panel members Peter Shankman, founder of Help A Reporter Out (HARO), and Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking joining the discussion. Collectively, these experts will address crucial questions on the minds of today's marketers, including:
• How do I know whether to use a blog or Twitter, MySpace or Facebook?
• How important is it to keep up with each new "flavor of the month" platform?
• Where is the social-networking field headed, and how do we prepare for its future?
"MarketingProfs scours the country to learn through the on-site experience of marketers what the latest challenges are to company bottom lines. This year, marketing departments are strongly focused on social media," said Susanne Sicilian, vice president, events, at MarketingProfs. "We're bringing the nation's top minds in social media together to offer their advice and action tips on how to develop a positive brand presence in social communities. The experts on this Power Forum panel are known for finding through-lines to success in social media."
Scott Rosenberg is a writer, editor and website builder. He was co-founder of Salon, where he served as technology editor, and later, managing editor and VP/editorial operations for many years. His latest book, Say Everything, looks at how blogging began, what it's becoming and why it matters. His blog "Wordyard" explores technology, politics and culture.
The MarketingProfs Digital Marketing Mixer brings marketers from across the nation together in an intimate setting to brainstorm and identify the latest digital marketing techniques getting the biggest results. This vital Forum includes its keynote speakers, presenters and attendees in a round of debates, discussions, and brainstorming sessions throughout two days of intensive problem-solving. Unique to the industry, the Digital Marketing Mixer distills the latest digital innovations into practical action tips to empower attendees' future marketing efforts.
The Power Forum on Social Media and Blogging: What's Next? will convene at noon October 21 at the MarketingProfs Digital Marketing Mixer, a two-day conference being held October 21-22 at the Chicago Hyatt Regency O'Hare.
Scott Rosenberg, co-founder of Salon and author of Say Everything, will moderate the discussion, with panel members Peter Shankman, founder of Help A Reporter Out (HARO), and Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking joining the discussion. Collectively, these experts will address crucial questions on the minds of today's marketers, including:
• How do I know whether to use a blog or Twitter, MySpace or Facebook?
• How important is it to keep up with each new "flavor of the month" platform?
• Where is the social-networking field headed, and how do we prepare for its future?
"MarketingProfs scours the country to learn through the on-site experience of marketers what the latest challenges are to company bottom lines. This year, marketing departments are strongly focused on social media," said Susanne Sicilian, vice president, events, at MarketingProfs. "We're bringing the nation's top minds in social media together to offer their advice and action tips on how to develop a positive brand presence in social communities. The experts on this Power Forum panel are known for finding through-lines to success in social media."
Scott Rosenberg is a writer, editor and website builder. He was co-founder of Salon, where he served as technology editor, and later, managing editor and VP/editorial operations for many years. His latest book, Say Everything, looks at how blogging began, what it's becoming and why it matters. His blog "Wordyard" explores technology, politics and culture.
The MarketingProfs Digital Marketing Mixer brings marketers from across the nation together in an intimate setting to brainstorm and identify the latest digital marketing techniques getting the biggest results. This vital Forum includes its keynote speakers, presenters and attendees in a round of debates, discussions, and brainstorming sessions throughout two days of intensive problem-solving. Unique to the industry, the Digital Marketing Mixer distills the latest digital innovations into practical action tips to empower attendees' future marketing efforts.