NEW YORK (NY)-- Tina Brown-former editor of Vanity Fair and the New Yorker, publisher of Talk magazine and founder of The Daily Beast-will share her insights on creating content in the digital marketplace September 16, 2009 at the FREE MarketingProfs Digital Marketing World-Fall virtual conference.
In her online Keynote address, "Engaging with Customers Where They Are, with Content They Value," Tina will reveal why, with her latest project, she has moved from print to online journalism-and how her news-aggregate site TheDailyBeast.com is using online technologies such as Twitter, blogs and social networking to engage with their community of readers.
"According to Tina, 21st-century marketing is about serving the customer through digital content and channels," said Susanne Sicilian, MarketingProfs' VP of Events. "Her recent choices as an entrepreneur demonstrate a successful transition from old marketing models to online social-community-based marketing-something every business person is hoping to achieve in the new digital marketplace. We are delighted that Tina will share her insights on making that transition with our online audience."
Tina Brown is the highest-profile, most talked-about magazine editor in the world. From her days as a young writer for Punch magazine and the London Sunday Times, she quickly rose through the ranks of the magazine industry on both sides of the Atlantic to become editor of Vanity Fair and the New Yorker, and then publisher of Talk magazine. Tina's latest project, The Daily Beast, is quickly changing the way we consume news online. Its tagline says it all: "Read this. Skip that." A smart one-stop news shop with a goal to redefine news aggregation, The Daily Beast sifts sorts and curates news mixed with original content. Tina will share her latest thoughts on addressing the needs-and demands-of the new digital consumer exclusively with attendees of Digital Marketing World-Fall.
Digital Marketing World-Fall is the second free online conference offered this year by MarketingProfs to help a wide range of entrepreneurs survive and thrive during the downturn. Attendees will experience Tina Brown's Keynote Address, learn the latest digital marketing tactics in virtual education sessions and panel discussions, network and form connections in the Visitors Lounge, and talk shop with the experts in the virtual Exhibit Hall.
In her online Keynote address, "Engaging with Customers Where They Are, with Content They Value," Tina will reveal why, with her latest project, she has moved from print to online journalism-and how her news-aggregate site TheDailyBeast.com is using online technologies such as Twitter, blogs and social networking to engage with their community of readers.
"According to Tina, 21st-century marketing is about serving the customer through digital content and channels," said Susanne Sicilian, MarketingProfs' VP of Events. "Her recent choices as an entrepreneur demonstrate a successful transition from old marketing models to online social-community-based marketing-something every business person is hoping to achieve in the new digital marketplace. We are delighted that Tina will share her insights on making that transition with our online audience."
Tina Brown is the highest-profile, most talked-about magazine editor in the world. From her days as a young writer for Punch magazine and the London Sunday Times, she quickly rose through the ranks of the magazine industry on both sides of the Atlantic to become editor of Vanity Fair and the New Yorker, and then publisher of Talk magazine. Tina's latest project, The Daily Beast, is quickly changing the way we consume news online. Its tagline says it all: "Read this. Skip that." A smart one-stop news shop with a goal to redefine news aggregation, The Daily Beast sifts sorts and curates news mixed with original content. Tina will share her latest thoughts on addressing the needs-and demands-of the new digital consumer exclusively with attendees of Digital Marketing World-Fall.
Digital Marketing World-Fall is the second free online conference offered this year by MarketingProfs to help a wide range of entrepreneurs survive and thrive during the downturn. Attendees will experience Tina Brown's Keynote Address, learn the latest digital marketing tactics in virtual education sessions and panel discussions, network and form connections in the Visitors Lounge, and talk shop with the experts in the virtual Exhibit Hall.